NRF Business of Retail Certification Exam Questions And Answers
Verified
100% Correct!!!
1. brick-and-mortar the presence of a physical storefront and face-to-face customer
experiences
2. closeout stores ott-price stores that otter an assortment of brand-name merchandise at
a signifi- cant discount ott the manufacturer's price
3. commercial cue advertising message that impacts purchase decisions
4. compariso the customer who spends time searching for the best price or deal on
n shopper the item she is looking to purchase
5. convenienc these stores aim at providing their customers a convenient shopping
e stores experience. the general merchandise stores are easily accessible, small
in size, with quick shopping and easy checkout
6. corporate chain a company that operates multiple stores under common ownership,
and usually has centralized decision-making
7. demographics quantifiable information about a customer such as household size,
income, edu- cation, occupation, and place of residence
8. departme these stores otter good service and a broad variety and assortment of
nt stores products of mid-to-high quality
9. direct selling salespeople contact customers directly in a convenient location, often at
a cus- tomer's home; demonstrate product benefits; take orders; and deliver
the products or perform the services
10. discount selling these retailers otter a broad variety of merchandise, limited service, and
low prices
11. distributi channel
on
1/
17
, NRF Business of Retail Certification Exam Questions And Answers
Verified
100% Correct!!!
12. diverse the chain of businesses through which a good or service passes until it
shopper
reaches the end customer
2/
17
, NRF Business of Retail Certification Exam Questions And Answers
Verified
100% Correct!!!
this buyer is hard to predict or to understand. he shops in many ditterent
places and is not obviously influenced by any one retail element
13. e-commerce buying and selling through the internet via an electronic device
14. follower this customer usually waits to see what the latest trend will be, and is
reluctant to try new products until friends have done so and reported
on them
15. franchises the license granted to another party to market a company's goods or
services in a particular territory
16. gross the monetary value of all the finished goods and services produced within a
domestic country annually
product
(gdp)
17. impulse buyer the person who makes quick purchase decisions
18. independent typically single store or a small, regional chain
es-
tablishment
the buyer who wants to be the first to purchase and own the latest
19. innovative merchandise
cus- tomer
20. manufacturer produces the products
21. multi-channel retail operations with customer transactions possible through multiple
connected channels
22. off-price retailers otter brand name merchandise at a discount. the merchandise
typically consists of excess inventory, closeouts and irregulars
3/
17
Verified
100% Correct!!!
1. brick-and-mortar the presence of a physical storefront and face-to-face customer
experiences
2. closeout stores ott-price stores that otter an assortment of brand-name merchandise at
a signifi- cant discount ott the manufacturer's price
3. commercial cue advertising message that impacts purchase decisions
4. compariso the customer who spends time searching for the best price or deal on
n shopper the item she is looking to purchase
5. convenienc these stores aim at providing their customers a convenient shopping
e stores experience. the general merchandise stores are easily accessible, small
in size, with quick shopping and easy checkout
6. corporate chain a company that operates multiple stores under common ownership,
and usually has centralized decision-making
7. demographics quantifiable information about a customer such as household size,
income, edu- cation, occupation, and place of residence
8. departme these stores otter good service and a broad variety and assortment of
nt stores products of mid-to-high quality
9. direct selling salespeople contact customers directly in a convenient location, often at
a cus- tomer's home; demonstrate product benefits; take orders; and deliver
the products or perform the services
10. discount selling these retailers otter a broad variety of merchandise, limited service, and
low prices
11. distributi channel
on
1/
17
, NRF Business of Retail Certification Exam Questions And Answers
Verified
100% Correct!!!
12. diverse the chain of businesses through which a good or service passes until it
shopper
reaches the end customer
2/
17
, NRF Business of Retail Certification Exam Questions And Answers
Verified
100% Correct!!!
this buyer is hard to predict or to understand. he shops in many ditterent
places and is not obviously influenced by any one retail element
13. e-commerce buying and selling through the internet via an electronic device
14. follower this customer usually waits to see what the latest trend will be, and is
reluctant to try new products until friends have done so and reported
on them
15. franchises the license granted to another party to market a company's goods or
services in a particular territory
16. gross the monetary value of all the finished goods and services produced within a
domestic country annually
product
(gdp)
17. impulse buyer the person who makes quick purchase decisions
18. independent typically single store or a small, regional chain
es-
tablishment
the buyer who wants to be the first to purchase and own the latest
19. innovative merchandise
cus- tomer
20. manufacturer produces the products
21. multi-channel retail operations with customer transactions possible through multiple
connected channels
22. off-price retailers otter brand name merchandise at a discount. the merchandise
typically consists of excess inventory, closeouts and irregulars
3/
17
