QUESTIONS AND ANSWERS | 100% CORRECT!!
What is distribution channel analysis? Answer - Revenue leaders evaluate the
hotel's distribution channels for production and cost of acquisition.
Which of the following is not an example of revenue management in
hospitality: Answer - Decreasing the price for pool cabanas during the off-
season.
What is competitive analysis? Answer - Revenue leaders look to the
performance of their hotel relative to their competitors to benchmark their
hotel's performance.
What is the pace report/pick-up analysis? Answer - It answers the question of
how many rooms were actually achieved for the previous night.
What is a market segment review? Answer - Revenue leaders should evaluate
where bookings came from, and which segment(s) were the best in ADR,
Occupancy, and RevPAR.
The role of the revenue manager in hospitality operations is to: Answer -
Enhance profit
Maximize space
Optimize revenue
, Correct! All of these
What is the difference between inventory analysis and reservations inventory
analysis? Answer - Inventory analysis looks at supply and reservations analysis
looks at demand.
What are some of the topics that should be discussed in revenue management
meetings? Answer - Hotel performance compared to budget and competition
Forecasting
The marketplace and general economic conditions
Selling strategy
All of these
True or False: Revenue management and yield management are
interchangeable phrases. Answer - True
The concept of perishable inventory is a condition necessary for the successful
application of RM to a service business. It means _____________________
cannot be stored for future sales and increasing capacity is expensive or not
feasible. (fill the gap with the most appropriated answer) Answer - Rooms
Inventory or capacity units
Treatment rooms for spas
Correct Answer All of these
An Artificial Neural Network is a machine learning algorithm inspired by, but
not identical to, biological neural networks Answer - True.
What type of forecasting data is represented by the total number of rooms on-
the-books? Answer - Current data