PRC 302 – Crisis
Communication, Media
Relations & Campaign
Strategies 2025–2026 | Key
Terms, Core Concepts, Models
& Exam-Ready Notes for PR
Students
Crisis - Answer✅An event that poses a significant threat to the operations, reputation, or safety of an
organization.
Incident - Answer✅An event that disrupts normal operations but does not necessarily escalate to a
crisis.
Issue - Answer✅A situation that has the potential to develop into a crisis if not managed properly.
Paracrisis - Answer✅A situation that may not be a full-blown crisis but requires communication
management to prevent escalation.
Crisis Management & Reputation - Answer✅The process of handling a crisis to minimize damage to
an organization's reputation.
Stages of a Crisis - Answer✅The phases a crisis goes through, typically including pre-crisis, crisis, and
post-crisis stages.
Communication, Media
Relations & Campaign
Strategies 2025–2026 | Key
Terms, Core Concepts, Models
& Exam-Ready Notes for PR
Students
Crisis - Answer✅An event that poses a significant threat to the operations, reputation, or safety of an
organization.
Incident - Answer✅An event that disrupts normal operations but does not necessarily escalate to a
crisis.
Issue - Answer✅A situation that has the potential to develop into a crisis if not managed properly.
Paracrisis - Answer✅A situation that may not be a full-blown crisis but requires communication
management to prevent escalation.
Crisis Management & Reputation - Answer✅The process of handling a crisis to minimize damage to
an organization's reputation.
Stages of a Crisis - Answer✅The phases a crisis goes through, typically including pre-crisis, crisis, and
post-crisis stages.
