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DECA Marketing Cluster Exam|
Comprehensive Q&A For Certification
Success
Appropriation (Tort) - correct-answer -Involves a business or person who uses,
without permission, another person's name, likeness, and other unique
characteristics for the benefit or gain of the user
Torts - correct-answer -Civil wrongdoings that cause harm or injury to another
party
Wrongful Interference (Tort) - correct-answer -Predatory behavior undertaken by
a business to draw either customers or employees away from a competitor
Defamation (Tort) - correct-answer -Making false, malicious statements about a
person or organization
Conversion (Tort) - correct-answer -When personal property is taken from the
owner and given to someone else to use
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Corporation - correct-answer -A type of business that is operated by several
people and owned by stockholders
Partnership - correct-answer -A form of business ownership in which the business
is owned by two or more persons
Sole Proprietorship - correct-answer -Form of business ownership in which the
business is owned by one person
Cooperative - correct-answer -Owned and operated by its user-owners to supply
goods and services to its members
Channel Management - correct-answer -Involves understanding the concepts and
processes needed to identify, select, monitor, and evaluate sales channels
Promotion - correct-answer -Involves understanding the concepts and strategies
needed to communicate information about goods, services, images, and/or ideas
to achieve a desired outcome
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Pricing - correct-answer -The marketing function that involves determining and
adjusting prices to maximize return and meet customers' perceptions of value
Product/Service Management - correct-answer -The marketing function that
involves obtaining, developing, maintaining, and improving a product or service
mix in response to market opportunities
Intermediarires - correct-answer -Middlemen and incude sales agents,
wholesalers, and retailers who perform specific functions in the movement of
goods form producers to consumers
Direct Channels of Distribution - correct-answer -Involve producers and either
industrial or ultimate consumers
Green Marketing - correct-answer -Practice of pricing, promoting, and distributing
products in such a way that they do not harm the natural environment
Consumer Protection - correct-answer -Deals with safety features and product
labeling standards that protect the consumer
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Social Awareness - correct-answer -The practice of enlightening the community of
business actions to promote social welfare
International Marketing - correct-answer -Marketing goods and services in foreign
countries
Hidden Complaint - correct-answer -Conceal the real complaint a customer has by
stating another believable but secondary complaint for their dissatisfaction
Unstructured Questions - correct-answer -Open-ended questions that allow
respondents to provide qualitative information and in-depth responses
Focus Group - correct-answer -A group that gathers to discuss a specific topic
In-Depth Personal Interview - correct-answer -Involves a face-to-face discussion
between the research interviewer and a respondent
DECA Marketing Cluster Exam|
Comprehensive Q&A For Certification
Success
Appropriation (Tort) - correct-answer -Involves a business or person who uses,
without permission, another person's name, likeness, and other unique
characteristics for the benefit or gain of the user
Torts - correct-answer -Civil wrongdoings that cause harm or injury to another
party
Wrongful Interference (Tort) - correct-answer -Predatory behavior undertaken by
a business to draw either customers or employees away from a competitor
Defamation (Tort) - correct-answer -Making false, malicious statements about a
person or organization
Conversion (Tort) - correct-answer -When personal property is taken from the
owner and given to someone else to use
,2|Page
Corporation - correct-answer -A type of business that is operated by several
people and owned by stockholders
Partnership - correct-answer -A form of business ownership in which the business
is owned by two or more persons
Sole Proprietorship - correct-answer -Form of business ownership in which the
business is owned by one person
Cooperative - correct-answer -Owned and operated by its user-owners to supply
goods and services to its members
Channel Management - correct-answer -Involves understanding the concepts and
processes needed to identify, select, monitor, and evaluate sales channels
Promotion - correct-answer -Involves understanding the concepts and strategies
needed to communicate information about goods, services, images, and/or ideas
to achieve a desired outcome
,3|Page
Pricing - correct-answer -The marketing function that involves determining and
adjusting prices to maximize return and meet customers' perceptions of value
Product/Service Management - correct-answer -The marketing function that
involves obtaining, developing, maintaining, and improving a product or service
mix in response to market opportunities
Intermediarires - correct-answer -Middlemen and incude sales agents,
wholesalers, and retailers who perform specific functions in the movement of
goods form producers to consumers
Direct Channels of Distribution - correct-answer -Involve producers and either
industrial or ultimate consumers
Green Marketing - correct-answer -Practice of pricing, promoting, and distributing
products in such a way that they do not harm the natural environment
Consumer Protection - correct-answer -Deals with safety features and product
labeling standards that protect the consumer
, 4|Page
Social Awareness - correct-answer -The practice of enlightening the community of
business actions to promote social welfare
International Marketing - correct-answer -Marketing goods and services in foreign
countries
Hidden Complaint - correct-answer -Conceal the real complaint a customer has by
stating another believable but secondary complaint for their dissatisfaction
Unstructured Questions - correct-answer -Open-ended questions that allow
respondents to provide qualitative information and in-depth responses
Focus Group - correct-answer -A group that gathers to discuss a specific topic
In-Depth Personal Interview - correct-answer -Involves a face-to-face discussion
between the research interviewer and a respondent
