BMAL 590-FOUNDATIONS OF
MARKETING EXAM QUESTIONS AND
ANSWERS. VERIFIED 2025/2026.
What is marketing? - ANS It is involved in designing products that customers will enjoy,
pricing them appropriately, making them available for purchase at easy points of access in the
marketplace, and advertising the products' benefits to the customers.
5 C's - ANS customer, company, context, collaborators, competitors
STP - ANS Segmentation, Targeting, Positioning
4 P's - ANS Product, Price, Place, Promotion
How is marketing an exchange relationship? - ANS The customer seeks benefits from the
company and expects to pay.
The company offers benefits to its customers and seeks profits.
Why is marketing important? - ANS Enriches society, can be entrepreneurial, expands global
presence, strengthens channel relationships
Marketing has evolved from a function to an organization-wide philosophy
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,The marketing world is a truly customer-oriented and customer-empowered world where the
goal is to build and maintain relationships with the customer
What is a market? - ANS The aggregate of all people or organizations who have a need for, or
want, a product or class of products and have the money to pay for them. It is sometimes used
to mean a place, real or virtual, where buyers and sellers meet to buy or sell goods
Markets may be segmented by characteristics of the buyer
What is the classical marketing concept? - ANS A philosophy which guides the attitude of
everyone in a firm to stimulate and satisfy the needs and wants of every customer
What is a competitive marketing strategy? - ANS It involves product strategy, pricing strategy,
integrated marketing communications, channels, and logistics strategy. It needs to offer value to
the target market, that is defined by marketing, so that the business may focus on those
selected markets
5 C's (expanded) - ANS Customers: Who are they? What are they like? Do we want to draw
different customers?
Company: What are our strengths and weaknesses? What customer benefits can we provide?
Context: What is happening in our industry that might reshape our future business?
Collaborators: Can we address our customers' needs while strengthening our business to
business (B2B) partnerships?
Competitors: Who are the competitors we must consider? What are their likely actions and
reactions?
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, STP (expanded) - ANS Segmentation: Customers aren't all the same; they vary in their
preferences, needs, and resources.
Targeting: Attracting some of those customers makes better sense than going after others.
Positioning: Communicate your benefits clearly to your intended customers.
4 P's (expanded) - ANS Product: Will customers want what your company is prepared to
produce?
Price: Will customers pay what you would like to charge?
Place: Where and how will customers purchase your market offering?
Promotion: What can you tell your customers, or do for them, to entice them to purchase?
Customer behavior - ANS The way customers select, purchase, use, and dispose of goods,
services, ideas, or experiences to satisfy their needs and desires
Business-to-customer (B2C) - ANS (Customer involvement: low) Convenience purchases:
Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases
(candy or National Enquirer available near the check-out stand).
(Customer involvement: moderate) Shopping purchases: Going online to Citysearch.com to find
a restaurant and make reservations when heading out of town.
(Customer involvement: high) Specialty purchases: A new car, fashion shows, an expensive
laptop computer.
Business-to-business (B2B) - ANS (Customer involvement: low) Straight rebuy: You're out of
toothpaste and you mindlessly pop a tube of your usual brand into your basket.
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
MARKETING EXAM QUESTIONS AND
ANSWERS. VERIFIED 2025/2026.
What is marketing? - ANS It is involved in designing products that customers will enjoy,
pricing them appropriately, making them available for purchase at easy points of access in the
marketplace, and advertising the products' benefits to the customers.
5 C's - ANS customer, company, context, collaborators, competitors
STP - ANS Segmentation, Targeting, Positioning
4 P's - ANS Product, Price, Place, Promotion
How is marketing an exchange relationship? - ANS The customer seeks benefits from the
company and expects to pay.
The company offers benefits to its customers and seeks profits.
Why is marketing important? - ANS Enriches society, can be entrepreneurial, expands global
presence, strengthens channel relationships
Marketing has evolved from a function to an organization-wide philosophy
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,The marketing world is a truly customer-oriented and customer-empowered world where the
goal is to build and maintain relationships with the customer
What is a market? - ANS The aggregate of all people or organizations who have a need for, or
want, a product or class of products and have the money to pay for them. It is sometimes used
to mean a place, real or virtual, where buyers and sellers meet to buy or sell goods
Markets may be segmented by characteristics of the buyer
What is the classical marketing concept? - ANS A philosophy which guides the attitude of
everyone in a firm to stimulate and satisfy the needs and wants of every customer
What is a competitive marketing strategy? - ANS It involves product strategy, pricing strategy,
integrated marketing communications, channels, and logistics strategy. It needs to offer value to
the target market, that is defined by marketing, so that the business may focus on those
selected markets
5 C's (expanded) - ANS Customers: Who are they? What are they like? Do we want to draw
different customers?
Company: What are our strengths and weaknesses? What customer benefits can we provide?
Context: What is happening in our industry that might reshape our future business?
Collaborators: Can we address our customers' needs while strengthening our business to
business (B2B) partnerships?
Competitors: Who are the competitors we must consider? What are their likely actions and
reactions?
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, STP (expanded) - ANS Segmentation: Customers aren't all the same; they vary in their
preferences, needs, and resources.
Targeting: Attracting some of those customers makes better sense than going after others.
Positioning: Communicate your benefits clearly to your intended customers.
4 P's (expanded) - ANS Product: Will customers want what your company is prepared to
produce?
Price: Will customers pay what you would like to charge?
Place: Where and how will customers purchase your market offering?
Promotion: What can you tell your customers, or do for them, to entice them to purchase?
Customer behavior - ANS The way customers select, purchase, use, and dispose of goods,
services, ideas, or experiences to satisfy their needs and desires
Business-to-customer (B2C) - ANS (Customer involvement: low) Convenience purchases:
Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases
(candy or National Enquirer available near the check-out stand).
(Customer involvement: moderate) Shopping purchases: Going online to Citysearch.com to find
a restaurant and make reservations when heading out of town.
(Customer involvement: high) Specialty purchases: A new car, fashion shows, an expensive
laptop computer.
Business-to-business (B2B) - ANS (Customer involvement: low) Straight rebuy: You're out of
toothpaste and you mindlessly pop a tube of your usual brand into your basket.
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
