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COM 212 FINAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS

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COM 212 FINAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS

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# of books printed in the 1500s


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12 million




Top 10 Broadcast TV shows:


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1. NCIS -CBS
2. The Voice (Monday) -NBC
3. The Voice (Tuesday) -NBC
4. NCIS: New Orleans - CBS
5. Sixty Minutes -CBS
6. The Big Bang Theory - CBS
7. Madam Secretary - CBS
8. Criminal Minds -CBS

, 9. Scorpion - CBS
10. Survivor -CBS




Percent spent on advertising by medium:


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TV: 42%
Digital: 28%
Newspapers: 11%
Magazines: 4%
Radio: 10%
Other: 5%




During the 1950s and 1960s, women began to assume prominent roles in public
relations. Among the most notable was President Dwight Eisenhower's associate press
secretary:


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Anne Williams Wheaton




The foundation for all media law in this country is the


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First Amendment

,Mass communication _____________ are explanations and predictions of social phenomena
that attempt to relate mass communication to various aspects of our personal and
cultural lives or social systems.


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Theories




Rating


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A station's audience expressed as a percentage of the total population
-Ex: 100,000 people in a radio market and 20,000 people are listening to
KBBC. KBBC's rating would be 20. 20,000 is 20% of 100,000




The first 10 amendments to the U.S. Constitution are called the:


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Bill of rights




Most people today receive their TV signals from:


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, Cable TV systems




Johanes Gutenberg


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1450s-developed a system for mass production of print based on movable
metal type and converted wine presses




Knowledge of media's conventions is important because:


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They cue or direct our meaning making




Communication media


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Extend cultivation over space and time




Broadcasters provide entertainment along with:


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