TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their jfriends. jFor jJohn, jthis jproblem jis
ja:
,A) purchase jissue.
B) demographic jproblem.
C) prepurchase jissue.
D) post jpurchase jissue.
jANSWER: j D
Type: jMC Page jRef: j3
jSkill: j Application
Objective: j L1-01 jConsumer jbehaviour jis ja jprocess.
, 4) The jexpanded jview jof jthe jexchange jthat jincludes jthe jissues jthat jinfluence jthe
jconsumer jbefore, jduring, jand jafter ja jpurchase jis jcalled:
A) the jvalue.
B) the jstrategic jfocus.
C) the jpre-sell jstrategy.
D) the jconsumption jprocess.
jANSWER: j D
Type: jMC Page jRef: j3
jSkill: j Concept
Objective: j L1-01 jConsumer jbehaviour jis ja jprocess.
5) Gail jdecides jto jtake ja jbreak jfrom jstudying jand jgoes jonline jto jcheck jthings jout. jShe
jconnects jwith jone jof jthe jproduct jdiscussion jgroups jthat jshe jparticipates jin. jThis jis jan
jexample jof ja:
A) lifestyle jdiscussion.
B) brand jcompetition.
C) consumption jcommunity.
D) marketplace jcompetition.
jANSWER: j C
Type: jMC Page jRef: j2
jSkill: j Application
Objective: j L1-01 jConsumer jbehaviour jis ja jprocess.
6) If ja jproduct jsucceeds jin jsatisfying jneeds jand jis jpurchased jover jand jover jagain, jit jmost
jlikely jhas jattained:
A) product jseparation.
B) brand jloyalty.
C) lifestyle jvariation.
D) purchase jconception.
ANSWER: j B
Type: jMC Page jRef: j2
jSkill: j Concept
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their jfriends. jFor jJohn, jthis jproblem jis
ja:
,A) purchase jissue.
B) demographic jproblem.
C) prepurchase jissue.
D) post jpurchase jissue.
jANSWER: j D
Type: jMC Page jRef: j3
jSkill: j Application
Objective: j L1-01 jConsumer jbehaviour jis ja jprocess.
, 4) The jexpanded jview jof jthe jexchange jthat jincludes jthe jissues jthat jinfluence jthe
jconsumer jbefore, jduring, jand jafter ja jpurchase jis jcalled:
A) the jvalue.
B) the jstrategic jfocus.
C) the jpre-sell jstrategy.
D) the jconsumption jprocess.
jANSWER: j D
Type: jMC Page jRef: j3
jSkill: j Concept
Objective: j L1-01 jConsumer jbehaviour jis ja jprocess.
5) Gail jdecides jto jtake ja jbreak jfrom jstudying jand jgoes jonline jto jcheck jthings jout. jShe
jconnects jwith jone jof jthe jproduct jdiscussion jgroups jthat jshe jparticipates jin. jThis jis jan
jexample jof ja:
A) lifestyle jdiscussion.
B) brand jcompetition.
C) consumption jcommunity.
D) marketplace jcompetition.
jANSWER: j C
Type: jMC Page jRef: j2
jSkill: j Application
Objective: j L1-01 jConsumer jbehaviour jis ja jprocess.
6) If ja jproduct jsucceeds jin jsatisfying jneeds jand jis jpurchased jover jand jover jagain, jit jmost
jlikely jhas jattained:
A) product jseparation.
B) brand jloyalty.
C) lifestyle jvariation.
D) purchase jconception.
ANSWER: j B
Type: jMC Page jRef: j2
jSkill: j Concept
