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1. nWhen nopening nthe nExcel nversion nof nCapstone®, nyou nshould ndo nwhat nto
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nMacros? n- n ncorrect nanswer- nEnable
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If nthere nare ntwo nidentical nproducts, none nth
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at nhas n100% naccessibility nand none nthat nhas n0% naccessibility, n- n ncorrect nanswer-
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nthe nproduct nwith n100% naccessibility nwill noutsell nthe nother n2 nto n1 nproviding nall
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nother nattributes nare nidentical.
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3. nHow nmany nproducts ndoes nevery nteam nstart nwith? n- n ncorrect nanswer- nFive
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nproducts
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4. nWhat nare nthree nof nthe nfive nSegments? n- n ncorrect nanswer- na. nTraditional, nLow
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nEnd, nPerformance
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,5. nA nsegment nmanager's ntask nis nto n- n ncorrect nanswer- nb. nverify nthe nproducts
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nentering nand nleaving na nsegment, nthe nmargin npotential nfor nthose nproducts,
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ncapacity nlevel nand nthe ndistribution nsystem nas ncompared nto ncompetitors.
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6. nWhat nis nthe ndifference nbetween nthe nmarket nsegments nat nthe nbeginning nof
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nthe nround nto nthe nfinal nround? n- n ncorrect nanswer- nb. nThe nfine ncuts noverlap nin
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nthe nbeginning nand nin nyear n8 nonly nthe nrough ncuts noverlap.
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7. nSuccessful nmanagers nwill: n- n ncorrect nanswer- na. nCreate na nstrategy
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b. nCoordinate ncompany nactivities
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c. nAnalyze nthe nmarket nand nits ncompeting nproducts
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After nyou nhave nuploaded nyour ndecisions nto nthe nwebsite, ncan nyou nchange nyour
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nofficial ndecisions nas nmany ntimes nas nyou nwant nprior nto nthe nprocessing ndate nand
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ntime nof nthe nround? n- n ncorrect nanswer- nyes
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9. nOnce nyou nupload nyour nofficial ndecisions nduring na nround, nhow nmany ntimes
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ncan nyou nchange nthem nbefore nthe nend nof nthe nround? n- n ncorrect nanswer- ne. nAs
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nmany ntimes nas nyou nwant
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10. nWhat ntrend ncan nbe nexplicitly nobserved nin nthe nindustry nin nwhich nyour
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ncompany nis noperating? n- n ncorrect nanswer- nc. nProducts nbecome nsmaller nand
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nsmaller.
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11. nOn nperceptual nmap, nthe npercentage nof ncustomers ninterested nin na nproduct
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npositioned noutside nof nthe nrough ncuts nof nthat nproduct nis n- n ncorrect nanswer- n0%
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12. nMTBF nis nmeasured nin n- n ncorrect nanswer- nb. nhour nincrements.
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13. nCustomers nthat nwant nlow nprices nand nare nwilling nto nsacrifice nminiaturization
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nand nperformance nare nin nthe n- n ncorrect nanswer- nc. nlow nEnd nsegment.
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14. nCustomers nthat nwant nsmall nproducts nand nare nwilling nto nsacrifice
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nperformance nare nin nthe n- n ncorrect nanswer- ne. nsize nsegment.
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15. nIn nCapstone©, npricing nstandards nare nset nby: n- n ncorrect nanswer- na.
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nCustomers n(Market nSegment).
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16. n"Reliability" nis nexpressed nin nterms nof: n- n ncorrect nanswer- na. nMean nTime
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nBetween nFailure.
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17. nMTBF nmeasures nwhat? n- n ncorrect nanswer- nc. nReliability
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18. nThe ntwo ncharacteristics nthat nthe nperceptual nmap nevaluates nare n- n ncorrect
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nanswer- na. nPerformance nand nSize.
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19. nThe nPerceptual nMap nis n- n ncorrect nanswer- na. na nmarketing ntool nused nto
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ntrack nthe nposition nof nthe ncompany's nproducts nagainst nthose nof nthe ncompetitors.
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, 20. nThe nsegments nall ndrift nto nthe nlower-right nsection nof nthe nperceptual nmap.
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nWhy ndoes nthis ndrift ntake nplace? n- n ncorrect nanswer- nc. nCustomers nwant nsmaller
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nand nfaster nproducts.
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c. nCustomers nwant nsmaller nand nfaster nproducts. n- n ncorrect nanswer- nd. ndown;
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nright
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22. nWhen ntracking nmarket nsegments non nthe nperformance nand nsize nperceptual
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nmap, nwhich nsegment nmoves nor n"drifts" nthe nslowest? n- n ncorrect nanswer- nb.
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nTraditional
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23. nWhat nhappens nto na nproduct npriced nat n$1 nabove nor nbelow nthe nsegment
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nguideline nwhen na nsegment's nproduct nsupply noutstrips ndemand? n- n ncorrect
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nanswer- nc. nIt nloses n20% nof nits nappeal.
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24. nWhat's nthe nmeasure nfor nproduct nreliability? n- n ncorrect nanswer- nc. nExpected
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ntime na nproduct nlasts
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25. nAt nwhat ndollar namount nabove nthe nsegment nguidelines nis nall nconsumer
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nappeal nlost? n- n ncorrect nanswer- nb. n$5
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26. nThe nprices nin neach nsegment n- n ncorrect nanswer- na. ndrop nby n$0.50 neach
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nyear.
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27. nMTBF nin nthe nsegments nshould nbe n- n ncorrect nanswer- nMTBF n(Performance)
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n> nMTBF n(High nEnd)., nand nMTBF n(Low nEnd) n< nMTBF n(Size).
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28. nWhich nof nthe nfollowing nare nnot nbuying ncriteria? n- n ncorrect nanswer- nb.
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nAutomation
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29. nInside neach nfine ncut ncircle, n- n ncorrect nanswer- na. nsegments nhave nan nideal
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nspot nwhere ndemand nis nat nits nhighest.
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30. nThe nTraditional nideal nspot nis n- n ncorrect nanswer- nc. nnear nthe ncenter nof nits
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ncircle.
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31. nIncreasing na nproduct's nreliability nwill nresult nin nwhich nof nthe nfollowing
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nchanges nto nproduction ncosts? n- n ncorrect nanswer- nb. nHigher nmaterial ncost
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32. nAge nrefers nto: n- n ncorrect nanswer- nb. nProduct nAge.
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33. nWhat nhappens nto na nproduct's nPerceived nAge nwhen nit nis nrepositioned nin
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nR&D? n- n ncorrect nanswer- na. nIt nis nreduced nby n50%.
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34. nThe npreferred nproduct nperceived nage nfor neach nsector npeaks nat: n- n ncorrect
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nanswer- nc. nzero nyears nfor nhigh nend nand nseven nyears nfor nlow nend.
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c. nzero nyears nfor nhigh nend nand nseven nyears nfor nlow nend. n- n ncorrect nanswer- na.
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n2
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