ISC 543 Exam 2 Updated Questions and Verified
Answers/ Complete Solutions with Rationales |Get It
100% Accurate!! Already Passed!!
Terms in this set (67) QUESTIONS VERIFIED ANSWERS
1) Actions that are unethical make people worse off; use
_________________________ and means not viewed as
______________________________. legitimate
2) What are the three levels of ethics? micro, meso, macro
3) Micro ethics is... personal morality
4) Meso ethics is... rules and procedures
5) Macro ethics is... laws and codes
6) Who are the five ISC ethical stakeholders? providers, suppliers, receivers,
associates, issue-related parties
7) What is the general ethical question for How do we handle harmful
advertising? products?
8) What is the general ethical question for PR? How do we handle
controversial issues?
, 9) What are the three specific ethical questions Is ad ethical in business
advertising may raise? relationship? Are advertisers
ethical with the media? Are
the media ethical with
advertisers?
10) What are the four specific ethical questions PR Can our message be trusted?
may raise? Do we spin our messages? Are
our messages target-
appropriate? Do we promote
destructive behavior?
11) What is the inherent bias of ISC? information source for
consumers, marketing tool for
advertisers
12) What are the two ways we form ethical values, philosophical values
standards?
13) What are the two points of view that underlie ends and means
most theories of ethics (1st criteria)?
14) Follow these rules and you will be ethical rule-based theories
15) What are three strengths of rule-based theories? motivate members, educate
members, provide self-
regulation
16) What are two weaknesses of rule-based too general, too vague
theories?
Answers/ Complete Solutions with Rationales |Get It
100% Accurate!! Already Passed!!
Terms in this set (67) QUESTIONS VERIFIED ANSWERS
1) Actions that are unethical make people worse off; use
_________________________ and means not viewed as
______________________________. legitimate
2) What are the three levels of ethics? micro, meso, macro
3) Micro ethics is... personal morality
4) Meso ethics is... rules and procedures
5) Macro ethics is... laws and codes
6) Who are the five ISC ethical stakeholders? providers, suppliers, receivers,
associates, issue-related parties
7) What is the general ethical question for How do we handle harmful
advertising? products?
8) What is the general ethical question for PR? How do we handle
controversial issues?
, 9) What are the three specific ethical questions Is ad ethical in business
advertising may raise? relationship? Are advertisers
ethical with the media? Are
the media ethical with
advertisers?
10) What are the four specific ethical questions PR Can our message be trusted?
may raise? Do we spin our messages? Are
our messages target-
appropriate? Do we promote
destructive behavior?
11) What is the inherent bias of ISC? information source for
consumers, marketing tool for
advertisers
12) What are the two ways we form ethical values, philosophical values
standards?
13) What are the two points of view that underlie ends and means
most theories of ethics (1st criteria)?
14) Follow these rules and you will be ethical rule-based theories
15) What are three strengths of rule-based theories? motivate members, educate
members, provide self-
regulation
16) What are two weaknesses of rule-based too general, too vague
theories?
