DPR3711
ASSIGNMENT 1 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: MARCH 2025
,DPR3711 - Assignment 1 (Semester 1, 2025)
Due: March 2025
Activity 1: Media Monitoring
Name of the Organisation: (Insert chosen organisation)
As a public relations (PR) practitioner, it’s important to keep track of how an
organisation is perceived in the media, including social media platforms like Twitter.
This helps in managing its reputation, identifying trends, and responding effectively to
any issues that may arise.
I collected 15 tweets from the official Twitter account of (insert organisation), covering a
range of topics, including customer feedback, company updates, and public perception.
Below is the rating report:
Rating (Positive,
Twitter Date of
Tweet Neutral,
Account Posting
Negative)
"We are thrilled to launch our new 10 Jan
@Organisation Positive
product line today! 🚀 #Innovation" 2025
"We apologise for the recent service
12 Jan
@Organisation delays. Our team is working hard to Negative
2025
resolve the issue."
"Excited to announce our partnership
15 Jan
@Organisation with XYZ to drive sustainability Positive
2025
forward!"
, Rating (Positive,
Twitter Date of
Tweet Neutral,
Account Posting
Negative)
... ... ... ...
Note: Five screenshots of selected tweets are included as part of the submission.
Analysis of the Tweets
Positive tweets: Most positive tweets were about new product launches,
partnerships, and corporate social responsibility efforts.
Neutral tweets: These included general announcements and responses to
queries.
Negative tweets: Customer complaints and service-related issues were the
main contributors to negative feedback.
By monitoring these tweets, PR professionals can understand public sentiment, respond
to concerns, and build a stronger brand presence.
Activity 2: Public Relations Plan for CANSA
Research (PR Problem or Opportunity)
The Cancer Association of South Africa (CANSA) plays a crucial role in raising
awareness about cancer, providing support to patients, and advocating for early
detection. However, a common challenge they face is ensuring that their messages
reach a broad audience. Many people are still unaware of preventive measures, early
symptoms, and available support services.
This PR plan will focus on increasing public engagement and awareness about cancer
prevention and support services offered by CANSA.
ASSIGNMENT 1 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: MARCH 2025
,DPR3711 - Assignment 1 (Semester 1, 2025)
Due: March 2025
Activity 1: Media Monitoring
Name of the Organisation: (Insert chosen organisation)
As a public relations (PR) practitioner, it’s important to keep track of how an
organisation is perceived in the media, including social media platforms like Twitter.
This helps in managing its reputation, identifying trends, and responding effectively to
any issues that may arise.
I collected 15 tweets from the official Twitter account of (insert organisation), covering a
range of topics, including customer feedback, company updates, and public perception.
Below is the rating report:
Rating (Positive,
Twitter Date of
Tweet Neutral,
Account Posting
Negative)
"We are thrilled to launch our new 10 Jan
@Organisation Positive
product line today! 🚀 #Innovation" 2025
"We apologise for the recent service
12 Jan
@Organisation delays. Our team is working hard to Negative
2025
resolve the issue."
"Excited to announce our partnership
15 Jan
@Organisation with XYZ to drive sustainability Positive
2025
forward!"
, Rating (Positive,
Twitter Date of
Tweet Neutral,
Account Posting
Negative)
... ... ... ...
Note: Five screenshots of selected tweets are included as part of the submission.
Analysis of the Tweets
Positive tweets: Most positive tweets were about new product launches,
partnerships, and corporate social responsibility efforts.
Neutral tweets: These included general announcements and responses to
queries.
Negative tweets: Customer complaints and service-related issues were the
main contributors to negative feedback.
By monitoring these tweets, PR professionals can understand public sentiment, respond
to concerns, and build a stronger brand presence.
Activity 2: Public Relations Plan for CANSA
Research (PR Problem or Opportunity)
The Cancer Association of South Africa (CANSA) plays a crucial role in raising
awareness about cancer, providing support to patients, and advocating for early
detection. However, a common challenge they face is ensuring that their messages
reach a broad audience. Many people are still unaware of preventive measures, early
symptoms, and available support services.
This PR plan will focus on increasing public engagement and awareness about cancer
prevention and support services offered by CANSA.
