Fundamentals Of Digital Marketing Final Exam Questions Fully Solved.

The increased use of the Internet presents a lot of potential for which types of businesses? A - All businesses B - Small business owners C - International businesses D - Local businesses - Answer A - All businesses Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? A - Sending flyers with your web address to customers B - Creating a business listing in online local directories C - Increasing print and billboard advertising D - Building a team of digital advertising experts - Answer B - Creating a business listing in online local directories Which of the following is the easiest way for visitors to learn about a business while visiting a website? A - Getting a free 'taster' of one of your products when they sign up to receive emails B - Listening to an audio file that auto plays whenever someone visits your site C - Browsing your product pages and reviewing the Frequently Asked Questions page D - Reading the terms and conditions for your products on your site - Answer C - Browsing your product pages and reviewing the Frequently Asked Questions page What is a key benefit of having an online presence for a business? A - The ability to sell products directly to customers through social media B - Being visible when people search for a business like yours C - Sending users emails to update them on new products D - Being able to offer new customers promotional discounts - Answer B - Being visible when people search for a business like yours