CCI 150 Exam 2- Questions with Correct
Answers 2025-2026
If you are interested in magazines, why is it a good time to be at UT? - CORRECT ANSWER -
There is an emphasis in magazine journalism, classes available with magazines, SCOOP magazine
Are targeted magazines more or less successful? - CORRECT ANSWER -More successful
Demassification - CORRECT ANSWER -
Very specialized magazines; large, general interest magazines with lots of photos gave way to niche publ
ications
How have postal regulations shaped the industry? - CORRECT ANSWER -
Early 1960's it became more expensive to mail
What is the postal act of 1970? - CORRECT ANSWER -
Made USPS part of the executive branch of government
6 major categories of magazines are - CORRECT ANSWER -
Consumer, non consumer, place based, zines, regional and city, Sunday supplements
Consumer magazine - CORRECT ANSWERR-Anything on a news stand, mens, womens, home and garden
Non consumer magazine - CORRECT ANSWER -
Not on a news stand, 90% of magazines, sponsored. (AARP)
Place based - CORRECT ANSWER -
Waiting at a place where you would look at them; doctor's, dentist office
Zines - CORRECT ANSWER -Hand done; marketing-selling. Brand specific. Kind of like a booklet
Regional and City - CORRECT ANSWER -Content is designed for a specific area; southern living.
, Sunday Supplements - CORRECT ANSWER -Come with Sunday paper; Parade or USA weekend
2 highest circulation magazines? - CORRECT ANSWER -AARP (sponsored) Game Informer (consumer)
What's a Sunday supplement and how do they rank? -RCORRECT ANSWER -
It is a magazine publication that comes inside your Sunday Paper. They do notRrank as high as other mag
azines.
Top circulation magazines and the top magazines in terms of revenue. The lists were different. Why? -
CORRECT ANSWER -
Just because it is most circulated doesn't mean it's most money making. AARP members get magazine f
or free.
How has demassification affected the magazine industry? -RCORRECT ANSWER -
Created a magazine for everyone (Niche magazine) 10,000-
12,000 are posted regularly b/cRof demassification.
What two events prompted the demassification trend? - CORRECT ANSWER -
One was a technological innovation and the other was a government act we discussed in class.
The large, general-
interest magazines with lots of photos were very popular for many years. When did that change? -
CORRECT ANSWER -It changed the magazine industry into a nice one
What technology was influential in the change from general interest to niche? - CORRECT ANSWER -
Television
Why do advertisers like niche magazines? - CORRECT ANSWER -Niche magazines can be very successful -
they match the advertiser with a desired audience.
What are trade and organizational magazines and are the job opportunities good there? -
CORRECT ANSWER -
Answers 2025-2026
If you are interested in magazines, why is it a good time to be at UT? - CORRECT ANSWER -
There is an emphasis in magazine journalism, classes available with magazines, SCOOP magazine
Are targeted magazines more or less successful? - CORRECT ANSWER -More successful
Demassification - CORRECT ANSWER -
Very specialized magazines; large, general interest magazines with lots of photos gave way to niche publ
ications
How have postal regulations shaped the industry? - CORRECT ANSWER -
Early 1960's it became more expensive to mail
What is the postal act of 1970? - CORRECT ANSWER -
Made USPS part of the executive branch of government
6 major categories of magazines are - CORRECT ANSWER -
Consumer, non consumer, place based, zines, regional and city, Sunday supplements
Consumer magazine - CORRECT ANSWERR-Anything on a news stand, mens, womens, home and garden
Non consumer magazine - CORRECT ANSWER -
Not on a news stand, 90% of magazines, sponsored. (AARP)
Place based - CORRECT ANSWER -
Waiting at a place where you would look at them; doctor's, dentist office
Zines - CORRECT ANSWER -Hand done; marketing-selling. Brand specific. Kind of like a booklet
Regional and City - CORRECT ANSWER -Content is designed for a specific area; southern living.
, Sunday Supplements - CORRECT ANSWER -Come with Sunday paper; Parade or USA weekend
2 highest circulation magazines? - CORRECT ANSWER -AARP (sponsored) Game Informer (consumer)
What's a Sunday supplement and how do they rank? -RCORRECT ANSWER -
It is a magazine publication that comes inside your Sunday Paper. They do notRrank as high as other mag
azines.
Top circulation magazines and the top magazines in terms of revenue. The lists were different. Why? -
CORRECT ANSWER -
Just because it is most circulated doesn't mean it's most money making. AARP members get magazine f
or free.
How has demassification affected the magazine industry? -RCORRECT ANSWER -
Created a magazine for everyone (Niche magazine) 10,000-
12,000 are posted regularly b/cRof demassification.
What two events prompted the demassification trend? - CORRECT ANSWER -
One was a technological innovation and the other was a government act we discussed in class.
The large, general-
interest magazines with lots of photos were very popular for many years. When did that change? -
CORRECT ANSWER -It changed the magazine industry into a nice one
What technology was influential in the change from general interest to niche? - CORRECT ANSWER -
Television
Why do advertisers like niche magazines? - CORRECT ANSWER -Niche magazines can be very successful -
they match the advertiser with a desired audience.
What are trade and organizational magazines and are the job opportunities good there? -
CORRECT ANSWER -
