CLEP American Government Essential Practice
Questions with Worked Answers (Latest 2025/2026)
Mass marketing - correct answer the lowest level of segmentation; doesn't
involve any segmentation at all
Micro-marketing - correct answer the highest level of segmentation where
firms try to offer products and services to suit individual customers' needs
Niche marketing - correct answer caters to segments within segments of
customers
Segment marketing - correct answer offers different products for different
groups of customers (not at the individual level)
Macro-marketing - correct answer deals with marketing at the societal level
Packaging is of importance to marketers because - correct answer new
packages can make a difference in a new marketing strategy
Does packaging dictate shelf placement of a product - correct answer no;
consumer demand and extra money paid for shelf space dictate the shelf
placement
Average packaging costs - correct answer between 1 and 70% of a
manufacturer's selling price
Federal Packaging and Labeling Act - correct answer does not hold
restrictions on packaging - rather, its various laws provide general guidance
, on packaging issues and the producers can choose whether or not to abide by
them
Brand recognition - correct answer customers remember the name of the
brands they buy
Homogenous products - correct answer the customer sees as basically the
same - customers do not think the brand differences are important, they just
look at the price
Specialty products - correct answer those that the customer really wants and
makes a special effort to find
Geographical segmentation - correct answer customizing products and
services for groups of customers based on where they reside
Behavioral segmentation - correct answer done based on usage behavior
Is political segmentation a thing? - correct answer NO
Do industry sales rising always indicate industry profits rising? - correct
answer NO - increased competition among individual companies within the
industry could prompt lower selling prices in the industry which would lead to
lower profits for the industry; increased sales could also prompt expensive
investments in capital equipment which would decrease profits if the individual
firms are already operating at full capacity
Product life cycle - correct answer each stage may have a different target
market
Questions with Worked Answers (Latest 2025/2026)
Mass marketing - correct answer the lowest level of segmentation; doesn't
involve any segmentation at all
Micro-marketing - correct answer the highest level of segmentation where
firms try to offer products and services to suit individual customers' needs
Niche marketing - correct answer caters to segments within segments of
customers
Segment marketing - correct answer offers different products for different
groups of customers (not at the individual level)
Macro-marketing - correct answer deals with marketing at the societal level
Packaging is of importance to marketers because - correct answer new
packages can make a difference in a new marketing strategy
Does packaging dictate shelf placement of a product - correct answer no;
consumer demand and extra money paid for shelf space dictate the shelf
placement
Average packaging costs - correct answer between 1 and 70% of a
manufacturer's selling price
Federal Packaging and Labeling Act - correct answer does not hold
restrictions on packaging - rather, its various laws provide general guidance
, on packaging issues and the producers can choose whether or not to abide by
them
Brand recognition - correct answer customers remember the name of the
brands they buy
Homogenous products - correct answer the customer sees as basically the
same - customers do not think the brand differences are important, they just
look at the price
Specialty products - correct answer those that the customer really wants and
makes a special effort to find
Geographical segmentation - correct answer customizing products and
services for groups of customers based on where they reside
Behavioral segmentation - correct answer done based on usage behavior
Is political segmentation a thing? - correct answer NO
Do industry sales rising always indicate industry profits rising? - correct
answer NO - increased competition among individual companies within the
industry could prompt lower selling prices in the industry which would lead to
lower profits for the industry; increased sales could also prompt expensive
investments in capital equipment which would decrease profits if the individual
firms are already operating at full capacity
Product life cycle - correct answer each stage may have a different target
market
