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Class notes Traditional and Digital Brand Promotion (BUS 465)

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These notes cover the main topics of the textbook chapters 1-7. Focusing on integrated brand promo and advertising plan processes.

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Thomas O\'Guinn, Chris Allen, Richard Semenik Advertising and Integrated Brand Promotion

Edition:2008
ISBN:9781111803650
Edition:Unknown

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Institution: North Carolina State University
Course: Traditional and Digital Brand Promotion (BUS465)

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Uploaded on: February 7, 2021
Number of pages: 8
Written in: 2020/2021
Type: Class notes
Professor(s): Heather dretsch
Contains: All classes

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Class notes Traditional and Digital Brand Promotion (BUS 465)

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