MARKETO CERTIFICATION ASSOCIATE (MCA) EXAM
2025/2026 UPDATE | QUESTIONS AND ANSWERS |
ALREADY PASSED!!
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database Answer - C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team Answer - C. To give away
more information
If your goal is to generate new prospects in your database, which strategy
should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising Answer - D. Pay-per-click advertising
Which feature must a non-operational email have?
,A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image Answer - C. An unsubscribe link
This registers when images are downloaded in an email and a Marketo tracking
pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer - A. Opens
This measures the relevancy and context of an email by taking the number of
unique clicks divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer - B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer - C. Clicks
This shows the effectiveness of the content in your program based on a
proprietary algorithm.
, A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer - D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
B. Subject line
C. Head line
D. Body text Answer - B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
Which type of token should the marketer use?
A. Landing page token
B. My token
C. Company token
D. Lead (person) token Answer - D. Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text
field in your forms?
A. It is easier to create select fields in the form editor.
B. Select fields look better on mobile devices.
C. The data will all be entered the same way, making for a cleaner database.
D. Visitors can enter their own text, making for a more accurate database.
Answer - C. The data will all be entered the same way, making for a cleaner
database.
2025/2026 UPDATE | QUESTIONS AND ANSWERS |
ALREADY PASSED!!
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database Answer - C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team Answer - C. To give away
more information
If your goal is to generate new prospects in your database, which strategy
should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising Answer - D. Pay-per-click advertising
Which feature must a non-operational email have?
,A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image Answer - C. An unsubscribe link
This registers when images are downloaded in an email and a Marketo tracking
pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer - A. Opens
This measures the relevancy and context of an email by taking the number of
unique clicks divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer - B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer - C. Clicks
This shows the effectiveness of the content in your program based on a
proprietary algorithm.
, A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer - D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
B. Subject line
C. Head line
D. Body text Answer - B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
Which type of token should the marketer use?
A. Landing page token
B. My token
C. Company token
D. Lead (person) token Answer - D. Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text
field in your forms?
A. It is easier to create select fields in the form editor.
B. Select fields look better on mobile devices.
C. The data will all be entered the same way, making for a cleaner database.
D. Visitors can enter their own text, making for a more accurate database.
Answer - C. The data will all be entered the same way, making for a cleaner
database.
