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Preview 4 out of 58 pages
Exam (elaborations)
Social Media Marketing: A Strategic Approach, 3rd Edition (Debra Zahay) – Complete Test Bank Chapters 1–14
Preview 4 out of 58 pages
Social Media Marketing: A Strategic Approach, 3rd Edition (Debra Zahay) – Complete Test Bank Chapters 1–14...Chapter 1. The Role of Social Media Marketing, Chapter 2. Goals and Strategies, Chapter 3. Identifying Target Audiences, Chapter 4. Rules of Engagement for SMM and Social Media Governance, Chapter 5. Social Media Platforms and Social Networking Sites, Chapter 6. Paid Social and Influencers, Chapter 7. Content Creation and Sharing: Blogs, Podcasting, and Webinars, Chapter 8. Visual Storytelling, Chapter 9. Content Marketing: Publishing Articles, White Papers, and E-Books, Chapter 10. Virtual Communities, Chapter 11. Mobile Marketing on Social Networks, Chapter 12. Social Media Monitoring and Management Tools, Chapter 13. Managing and Staffing the Organization for Social Media Marketing, Chapter 14. Social Media Marketing Plan
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