EXAMINATION TEST 2026 COMPLETE
QUESTIONS AND CORRECT ANSWERS
◉ Comparison Shopper. Answer: A shopper who spends a lot of time
checking out products and prices through online sites, visiting
different stores, comparing retailer ads and/or getting the opinions
of others.
◉ Customer service. Answer: The help, information, and
recommendations that company representatives give to people who
explore or buy its products and/ or services.
◉ Customers. Answer: People who buy goods and services - also
known as consumers
◉ Demographic data. Answer: Quantifiable information used to help
retailers determine customer behavior (such as household size,
gender, age, income, education, occupation, place of residence, etc.)
◉ Distribution channel. Answer: A path through which a product
travels from its creation to when it reaches the customer.
, ◉ Follower. Answer: A shopper who wants to find out what's trendy
before making a purchase. They look for established brands that
they have previously purchased and trust before making a buying
decision.
◉ Franchise. Answer: A license granted to another entity to retail a
company's products or services in a particular order.
◉ Impulse buyer. Answer: A customer who makes quick purchase
decisions, often for inexpensive items that do not have a high
importance to the buyer.
◉ Independent retailer. Answer: A retail business owned by an
individual (single store or a small regional chain of stores)
◉ Innovation/ trend buyer. Answer: A customer who is motivated to
be one of the first to purchase the newest technology, fashion, east at
a new restaurant, or see the latest movie.
◉ Loyal customer. Answer: A shopper who repeatedly chooses to
shop at the same retailer over others, usually because of positive
customer experiences with the retailer and their products and/ or
services.