LSUS MBA 706- Module 7 Exam
Study online at https://quizlet.com/_famexs
1. Profit= Sales revenue- Costs
2. Sales Revenue= Sales volume * Price
3. Costs= Variable costs + Fixed costs
4. Growing profit Marketing goal
is the ulti-
mate_________.
5. To increase prof- - Increase sales volume
itability, compa- - Change prices
nies can: - Decrease costs
6. To grow sales vol- - Growth the overall market or grow the company's market share
ume, companies - Create new products
can: - Reduce brand switching by enhancing brand
- Raise customer satisfaction
- Add value through a loyalty program
- Raise switching costs so leaving brand is unattractive
7. Grow the over- - Up-sell current customers to more expensive offerings
all market or - Get customers to buy more frequently
grow the compa- - Steal customers from competitors
ny's market share - Pursue another segment
through:
8. To change prices, - Cut prices
companies can: - Raise prices
9. Cutting prices - May bring volume in short term, but may damage brand image/equity
does what? - May crate price wars
- Lower price necessitates higher volume
, LSUS MBA 706- Module 7 Exam
Study online at https://quizlet.com/_famexs
10. Raising prices - Yields greater margins
does what? - Cues high quality
- May need to shift to a more upscale target
11. To decrease vari- - Find less expensive suppliers
able costs, com- - Outsource parts of the business to partners who are more efficient
panies can: - Become a niche provider to keep units down and price higher for special
customers
12. To decrease fixed - Spend less on R&D
costs, companies - Spend less on advertising
can: - Milk to brand
13. To spend less Be more creative and efficient with spending
on advertising to
decrease fixed
cost, the compa-
ny should_______.
14. For milk to brand Don't spend on continued development or maintenance
for decreas-
ing fixed costs,
the company
should__________.
15. Marketing Strate- - Ansoff's product-market growth matrix
gies - BCG matrix
- General electric model
- Porter strategies
- Treacy and Wiersema strategies
16.
Study online at https://quizlet.com/_famexs
1. Profit= Sales revenue- Costs
2. Sales Revenue= Sales volume * Price
3. Costs= Variable costs + Fixed costs
4. Growing profit Marketing goal
is the ulti-
mate_________.
5. To increase prof- - Increase sales volume
itability, compa- - Change prices
nies can: - Decrease costs
6. To grow sales vol- - Growth the overall market or grow the company's market share
ume, companies - Create new products
can: - Reduce brand switching by enhancing brand
- Raise customer satisfaction
- Add value through a loyalty program
- Raise switching costs so leaving brand is unattractive
7. Grow the over- - Up-sell current customers to more expensive offerings
all market or - Get customers to buy more frequently
grow the compa- - Steal customers from competitors
ny's market share - Pursue another segment
through:
8. To change prices, - Cut prices
companies can: - Raise prices
9. Cutting prices - May bring volume in short term, but may damage brand image/equity
does what? - May crate price wars
- Lower price necessitates higher volume
, LSUS MBA 706- Module 7 Exam
Study online at https://quizlet.com/_famexs
10. Raising prices - Yields greater margins
does what? - Cues high quality
- May need to shift to a more upscale target
11. To decrease vari- - Find less expensive suppliers
able costs, com- - Outsource parts of the business to partners who are more efficient
panies can: - Become a niche provider to keep units down and price higher for special
customers
12. To decrease fixed - Spend less on R&D
costs, companies - Spend less on advertising
can: - Milk to brand
13. To spend less Be more creative and efficient with spending
on advertising to
decrease fixed
cost, the compa-
ny should_______.
14. For milk to brand Don't spend on continued development or maintenance
for decreas-
ing fixed costs,
the company
should__________.
15. Marketing Strate- - Ansoff's product-market growth matrix
gies - BCG matrix
- General electric model
- Porter strategies
- Treacy and Wiersema strategies
16.
