Comprehensive Questions with
Verified Answers Graded A+
Businesses and individuals grant __________ for many things, including technological and
intellectual information, formulas, music, and inventions. - Answer: Licenses
Gum and breath mints are typically available at any store because marketers for these products
try to make them available at all possible outlets. This is an example of __________ distribution.
- Answer: Intensive
Which of the following is the most common distribution channel for consumer goods:
- wholesaler > producer > retailer > ultimate consumer
- producer > wholesaler > retailer > ultimate consumer
- retailer > agent > ultimate consumer > producer
-producer > ultimate concealer > agent > retailer - Answer: Producer > Wholesaler > Retailer >
Ultimate Consumer
Larissa continues to purchase apparel from her favorite online clothing company because it
allows her to digitally follow the shipment's progress. What is this technological feature called? -
Answer: Order tracking
A large retailer informs a small manufacturer that no further orders will be issued unless the
manufacturer offers a significant price discount. This threat is an example of: - Answer: Coercion
,Tara helps distribute her company's products to customers by making sure each product is in
the best location for customer access and purchase. This is an example of how Tara coordinates
channel management with which component of the marketing mix? - Answer: Place
Two retailers selling pet supplies compete to sell the same manufacturer's product to the same
target market. This competition is an example of - Answer: Horizontal conflict
A credit card company works with a sports team to create a new credit card branded with the
sports team logo in an appeal to fans. This collaboration between the two parties is an example
of a(n) - Answer: Affinity partnership
Maya paid close attention to her instructor's social studies lesson. This is an example of using
active listening to - Answer: Gather information
Which of the following is an ineffective form of nonverbal communication to use while giving an
oral presentation:
- moving around the stage
- swaying back and forth
- facial expressions
- hand gestures - Answer: Swaying back and forth
Nia, the manager of a large group of employees in her company, is responsible for planning the
annual holiday party. To determine which toppings her employees like on their pizza, Nia
created an online survey for her team to complete with the options cheese, pepperoni, sausage,
meat lovers, veggie, and other. She wants to know how many employees prefer each specific
topping and compare the totals of each selection. So, she created a graph that represents the
totals across two axes. What type of graph did Nia create? - Answer: Bar graph
, Maisy has a new business and wants to make sure customers and potential customers are
familiar with the company and its products. Maisy wants to create - Answer: Brand awareness
Capital goods reflect the state of __________ that exists in society. - Answer: Technology
A company is planning to close up shop in town and move its facilities to an overseas location
where labor and taxes are cheaper. However, hundreds of employees will be left jobless as a
result of the move. When customers hear about the plan, they decide not to support a company
they now see as disloyal and only concerned with money. This is an example of which
consequence of unethical behavior? - Answer: Negative public image
Which of the following is a problem associated with market economies:
-businesses compete by producing cheaply made products
-individuals have more money to spend because the government charges high taxes
-consumers decide what will be produced by casting economic votes
-workers are paid based on the quantity of production - Answer: Businesses compete by
producing cheaply made products
The government can attempt to fight inflation by - Answer: Restricting the amount of money in
circulation
Companies A, B, and C meet secretly and agree to coordinate their prices. This is an example of
- Answer: Price fixing
Wesley notices that his friend is upset, but he isn't sure why. He decides to use his __________
to make a reasonable judgment about why his friend might be troubled. - Answer: Critical-
thinking skills
Nonjudgmental, immediate, and nonthreatening are all characteristics of - Answer: Constructive
criticism