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Public Relations by Tom Kelleher-Oxford University Press, USA | 2nd Edition | Complete Book & Study Companion | Comprehensive Study Guide

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This study companion for Tom Kelleher’s Public Relations (2nd Edition, 2020) provides a clear and structured overview of the book’s major concepts, theories, and practical applications across its 400+ pages. It covers foundational PR principles, communication strategies, digital and social media engagement, crisis communication, ethics, research methods, and stakeholder management. Designed to support students, educators, and professionals, this resource aligns with contemporary public relations practice and serves as a complete guide for coursework, exam preparation, and real-world application.

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Institution

Public Relations - Tom Kelleher

Course

Public Relations - Tom Kelleher

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Public
Relations

SECOND EDITIONam

Tom Kelleher
University of Florida
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New York Oxford
OXFORD UNIVERSITY PRESS
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Oxford University Press is a department of the University of Oxford.
It furthers the University’s objective of excellence in research, scholarship,
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and education by publishing worldwide. Oxford is a registered trade mark of
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Oxford University Press in the UK and certain other countries.
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Published in the United States of America by Oxford University Press
198 Madison Avenue, New York, NY 10016, United States of America.
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© 2018, 2021 by Oxford University Press
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For titles covered by Section 112 of the US Higher Education
Opportunity Act, please visit www.oup.com/us/he for the latest
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information about pricing and alternate formats.
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All rights reserved. No part of this publication may be reproduced, stored in
a retrieval system, or transmitted, in any form or by any means, without the
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prior permission in writing of Oxford University Press, or as expressly permitted
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by law, by license, or under terms agreed with the appropriate reproduction
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rights organization. Inquiries concerning reproduction outside the scope of the
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above should be sent to the Rights Department, Oxford University Press,
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at the address above.
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You must not circulate this work in any other form
and you must impose this same condition on any acquirer.
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Library of Congress Cataloging-in-Publication Data am am am am

Names: Kelleher, Tom (Tom A.), author.
Title: Public relations / Tom Kelleher, University of Florida.
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Description: Second edition. | New York : Oxford University Press, [2021] |
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Includes bibliographical references and index.
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Identiﬁers: LCCN 2019034697 (print) | LCCN 2019034698 (ebook) | ISBN
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9780190925093 (paperback) | ISBN 9780190925109 (epub)
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Subjects: LCSH: Public relations.
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Classiﬁcation: LCC HD59 .K45 2021 (print) | LCC HD59 (ebook) | DDC
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659.2—dc23
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LC record available at https://lccn.loc.gov/2019034697
LC ebook record available at https://lccn.loc.gov/2019034698
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9 8 7 6 5 4 3 2 1
Printed in Mexico by Quad/Mexico
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To my parents, Fred and Imogene
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And for my wife Robin and our sons
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Miles and Henry
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Tom Kelleher Public Relations

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Institution: Public Relations - Tom Kelleher
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Uploaded on: November 22, 2025
Number of pages: 465
Written in: 2025/2026
Type: OTHER
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textbook principles of pr
public relations
public relations tom kelleher
public relations 2nd edition
2nd edition public relations

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Public Relations by Tom Kelleher-Oxford University Press, USA | 2nd Edition | Complete Book & Study Companion | Comprehensive Study Guide

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