The Public Relations Handbook, 7th Edition | 2026 Updated | Alison Theaker

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THE PUBLIC RELATIONS
HANDBOOK
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The Public Relations Handbook provides an engaging, in-depth exploration of the
dynamic and ever-evolving public relations (PR) industry.
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Split into three parts exploring key conceptual themes in public relations, this book
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offers an overview of topics including: strategic PR; politics and the media; media
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relations in the social media age; strategic communication management; PR ethics;
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activism and PR; and the effects of globalisation and technology on the feld. This
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book also includes a discussion of critical themes in PR research and exploratory
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case studies of PR strategies in a variety of institutions, including the Royal Society of
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Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring
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wide-ranging contributions from key fgures in the PR profession, this new edition pre-
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sents fresh views on AI, social media curation and ‘the decline of media’, and is packed
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with student-friendly features including clear chapter aims, discussion questions and
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further reading suggestions throughout.
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The Public Relations Handbook is an ideal resource for students of public relations,
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corporate and strategic communications, and marketing communications.
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This book is supported by additional instructor resources, including brand-new
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classroomactivitiesforeverychapteravailableat www.routledge.com/9781032852683.
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Alison Theaker has over 30 years’ experience in public relations and management
as a practitioner and academic. She was the frst Head of Education and Training at
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the then Institute of Public Relations, as well as Principal Lecturer and Course Leader
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in Public Relations at Leeds Business School, UK, and Scholar in Residence in the
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School of Marketing Communication at Emerson College, Boston, US. She is an
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elected Fellow of the Chartered Institute of Public Relations and is now an executive
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coach for small businesses, running her own consultancy, The Spark, UK, as well as
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a tutor at Cambridge Marketing College, UK. She completed her MPhil on the role of
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mentoring for women entrepreneurs at Bath University, UK, in 2023. As co-director of
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Live Life for Me, she works with individuals and organisations providing courses on
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menopause and beyond.
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Media Practice
Edited by James Curran, Goldsmiths College, University of London
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The Media Practice handbooks are comprehensive resource books for students of
media and journalism, and for anyone planning a career as a media professional. Each
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handbook combines a clear introduction to understanding how the media work with
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practical information about the structure, processes and skills involved in working in
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today’s media industries, providing not only a guide on ‘how to do it’ but also a critical
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refection on contemporary media practice.
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The Alternative Media Handbook The Photography Handbook
Kate Coyer, Tony Dowmunt and Alan 3rd edition
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Fountain Terence Wright
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The Cyberspace Handbook The Sound Handbook
Jason Whittaker Tim Crook
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The Digital Media Handbook The New Television Handbook
2nd edition 5th edition
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Andrew Dewdney and Peter Ride Patricia Holland
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The Documentary Handbook The Advertising Handbook
Peter Lee-Wright 4th edition
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Jonathan Hardy, Iain MacRury and
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The Fashion Handbook
Helen Powell
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Tim Jackson and David Shaw
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The Magazines Handbook
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The Film Handbook
4th edition
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Mark de Valk with Sarah Arnold
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Jenny McKay
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The Graphic Communication
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The Public Relations Handbook
Handbook
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6th edition
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Simon Downs
Alison Theaker
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The Music Industry Handbook
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2nd edition The Radio Handbook
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4th edition
Paul Rutter
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John Collins and Arran Bee
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The Newspapers Handbook
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5th edition The Public Relations Handbook
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7th edition
Richard Keeble
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Alison Theaker
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For more information, please visit: https://www.routledge.com/Media-Practice/book-series/SE0241
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THE PUBLIC RELATIONS
HANDBOOK
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Seventh Edition am




Edited by Alison Theaker
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