CNSL 144 Quiz 5 Exam Questions and
Answers
According to Heinrichs, what is a halo? - ANSWERS-Sum up the issues in a few words. Suss out
the values of your audience. Now, find a representative or piece of the issue that can symbolize
those values.
According to Heinrichs, what could be a halo associated with MILVAX, Conoco Phillips and
Ogilvy, U.K.? - ANSWERS-Objects, people, products, or parts
Why does Heinrichs avoid saying, "Don't be scared" or "There aren't any monsters under the
bed"? What could you say to a child instead of, "Don't run"? - ANSWERS-Because you want to
avoid repeating terms that hurt your argument. If you repeat the charge it may actually
strengthen it in the audiences mind.
How did the ancient rhetorician Quintillian define an orator? - ANSWERS-A good man speaking
well.
Combining words in an inseparable way that has meaning of its own such as, "The whole box of
wax." or "A grain of salt." are all example of what? - ANSWERS-Idiom. Combines words to make
a single meaning.
A word or phrase that swaps a thing for a collection of things as in "The White House" is called
a... - ANSWERS-Synecdoche. Swapping one thing for a collection.
A word or phrase that takes a characteristic of something and makes it stand for the whole as in
"red" is called a? - ANSWERS-Metonymy. Using a characteristic to describe a whole.
Answers
According to Heinrichs, what is a halo? - ANSWERS-Sum up the issues in a few words. Suss out
the values of your audience. Now, find a representative or piece of the issue that can symbolize
those values.
According to Heinrichs, what could be a halo associated with MILVAX, Conoco Phillips and
Ogilvy, U.K.? - ANSWERS-Objects, people, products, or parts
Why does Heinrichs avoid saying, "Don't be scared" or "There aren't any monsters under the
bed"? What could you say to a child instead of, "Don't run"? - ANSWERS-Because you want to
avoid repeating terms that hurt your argument. If you repeat the charge it may actually
strengthen it in the audiences mind.
How did the ancient rhetorician Quintillian define an orator? - ANSWERS-A good man speaking
well.
Combining words in an inseparable way that has meaning of its own such as, "The whole box of
wax." or "A grain of salt." are all example of what? - ANSWERS-Idiom. Combines words to make
a single meaning.
A word or phrase that swaps a thing for a collection of things as in "The White House" is called
a... - ANSWERS-Synecdoche. Swapping one thing for a collection.
A word or phrase that takes a characteristic of something and makes it stand for the whole as in
"red" is called a? - ANSWERS-Metonymy. Using a characteristic to describe a whole.
