WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT EXAM
1. Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the
organization?-
ANS Evaluating results
2. What is the result of a company increasing the delegation of authority
and the span of control?
ANS Increased number of direct reports per manager
3. Which two key elements does an effective organization include?
ANS Human interaction, structure
4. Why does a line organizational structure function most effectively in a
crisis situation?
ANS It established a direct flow of authority
5.Number the seven steps in the recruiting and interviewing process from
,first to last.
ANS 1) Define job requirements, 2) Contact and visit colleges for
applicants/in- terns, 3) Conduct employment tests, 4) Review resumes,
5) Conduct candidate interviews, 6) Follow up interviews, 7) Hiring
determination
6. Which primary driver does management use for an organization's
struc- ture?
ANS Achievement of company goals
7. Which step in the organizing process results in management group
work activities into units within the organization?
ANS Departmentalization
8. A high tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sits.
Which type of competitive advantage is this company leveraging?
ANS Customer loyalty
9. Which marketing strategy is devoted to maintaining continuous bottom
line prices than relying on short term price cutting tactics such as cents
off coupons, rebates, and special sales?
,ANS Everyday low pricing
10.When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
ANS When demand for the product is driven by the end user
11.Which marketing tool is essential to building an effective
relationship marketing campaign?
ANS An affinity program
12.Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?
ANS Personal Selling
13.What three factors should be addressed in a successful marketing
plan? Choose 3 answers.
ANS Target Market, Sales revenue goals, Plan implementation timeline
(not on list, marketing budget)
14.Which three characteristics are measured in demographic
segmentation? Choose 3 answers
ANS Race and ethnicity, Income, Household size
15.In which three ways does business-buying behavior differ from con-
, sumer-buying behavior? Choose 3 answers
ANS Buyers face organizational influ-
ASSESSMENT EXAM
1. Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the
organization?-
ANS Evaluating results
2. What is the result of a company increasing the delegation of authority
and the span of control?
ANS Increased number of direct reports per manager
3. Which two key elements does an effective organization include?
ANS Human interaction, structure
4. Why does a line organizational structure function most effectively in a
crisis situation?
ANS It established a direct flow of authority
5.Number the seven steps in the recruiting and interviewing process from
,first to last.
ANS 1) Define job requirements, 2) Contact and visit colleges for
applicants/in- terns, 3) Conduct employment tests, 4) Review resumes,
5) Conduct candidate interviews, 6) Follow up interviews, 7) Hiring
determination
6. Which primary driver does management use for an organization's
struc- ture?
ANS Achievement of company goals
7. Which step in the organizing process results in management group
work activities into units within the organization?
ANS Departmentalization
8. A high tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sits.
Which type of competitive advantage is this company leveraging?
ANS Customer loyalty
9. Which marketing strategy is devoted to maintaining continuous bottom
line prices than relying on short term price cutting tactics such as cents
off coupons, rebates, and special sales?
,ANS Everyday low pricing
10.When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
ANS When demand for the product is driven by the end user
11.Which marketing tool is essential to building an effective
relationship marketing campaign?
ANS An affinity program
12.Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?
ANS Personal Selling
13.What three factors should be addressed in a successful marketing
plan? Choose 3 answers.
ANS Target Market, Sales revenue goals, Plan implementation timeline
(not on list, marketing budget)
14.Which three characteristics are measured in demographic
segmentation? Choose 3 answers
ANS Race and ethnicity, Income, Household size
15.In which three ways does business-buying behavior differ from con-
, sumer-buying behavior? Choose 3 answers
ANS Buyers face organizational influ-
