ENT Module - Weekly Quiz Answers
Week 7 (Answers)
01/10
Which of the following are true about Convergent Thinking? (select all that apply)
- Fly-on-the-Wall and Interviewing Users are Divergent Thinking Tools
- Customer Profile Canvas (CPC) is a Convergent Thinking Tool.
- Brainstorming is a Convergent Thinking Tool
- Each "Diamond" or Loop contains at least one Convergent Thinking Phase or Tool
- Define is a Convergent phase in the Stanford School and IDEO Methods
- Customer Persona is a Convergent Thinking Tool.
- BMC and BMYou are Convergent Thinking Tools.
- Empathize is a Convergent phase in the Stanfordd School and IDEO Methods
02/10
Which of the following are captured in a Customer Profile Canvas (CPC)? (select all that
apply)
- Negative outcomes that customers want to avoid
- The Job to be Done
- Customer Gains
- The Value Proposition
- The Customer Persona
- Functional, Social or Emotional Needs
- Pains
- The BMC and/or BMYou
Downloaded by Mike Splendid ()
, 03/10
Which of the following Statements are True about Zone Learning at TMU? (select all
that apply)
- Toronto Metropolitan University has one of the largest entrepreneurship
ecosystems in the world with 10 on-campus incubators called "Zones"
- Zone Learning is run by TRSM
- At any time of the year Zone Learning is incubating more than 350 startups on
campus with 800-1,000 active members across the zones
- The DMZ has been named the World's #1 University-based incubator
- You can get course credit for participating in Zone Learning
- You can gain course credit with The Fashion Zone or the Science Discovery Zone
04/10
According to Clayton Christenson, it is easy to improve a product if you understand the
"job" it is being hired to do. How did they decipher this in their example from the fast
food industry?
- Asked customers questions to understand their underlying needs
- Posed questions in a way that customers understood
- Asked customers several questions rather than one direct question
- Spoke to actual customers about why they bought milkshakes
- Engaged in exhaustive lab research to improve the product
- By asking them why they bought one product instead of others, or why they
prefered certain products at different times of the day
- By listening to what customers had to tell them about milkshakes
Downloaded by Mike Splendid ()
Week 7 (Answers)
01/10
Which of the following are true about Convergent Thinking? (select all that apply)
- Fly-on-the-Wall and Interviewing Users are Divergent Thinking Tools
- Customer Profile Canvas (CPC) is a Convergent Thinking Tool.
- Brainstorming is a Convergent Thinking Tool
- Each "Diamond" or Loop contains at least one Convergent Thinking Phase or Tool
- Define is a Convergent phase in the Stanford School and IDEO Methods
- Customer Persona is a Convergent Thinking Tool.
- BMC and BMYou are Convergent Thinking Tools.
- Empathize is a Convergent phase in the Stanfordd School and IDEO Methods
02/10
Which of the following are captured in a Customer Profile Canvas (CPC)? (select all that
apply)
- Negative outcomes that customers want to avoid
- The Job to be Done
- Customer Gains
- The Value Proposition
- The Customer Persona
- Functional, Social or Emotional Needs
- Pains
- The BMC and/or BMYou
Downloaded by Mike Splendid ()
, 03/10
Which of the following Statements are True about Zone Learning at TMU? (select all
that apply)
- Toronto Metropolitan University has one of the largest entrepreneurship
ecosystems in the world with 10 on-campus incubators called "Zones"
- Zone Learning is run by TRSM
- At any time of the year Zone Learning is incubating more than 350 startups on
campus with 800-1,000 active members across the zones
- The DMZ has been named the World's #1 University-based incubator
- You can get course credit for participating in Zone Learning
- You can gain course credit with The Fashion Zone or the Science Discovery Zone
04/10
According to Clayton Christenson, it is easy to improve a product if you understand the
"job" it is being hired to do. How did they decipher this in their example from the fast
food industry?
- Asked customers questions to understand their underlying needs
- Posed questions in a way that customers understood
- Asked customers several questions rather than one direct question
- Spoke to actual customers about why they bought milkshakes
- Engaged in exhaustive lab research to improve the product
- By asking them why they bought one product instead of others, or why they
prefered certain products at different times of the day
- By listening to what customers had to tell them about milkshakes
Downloaded by Mike Splendid ()
