TELUS RATER EXAM QUESTIONS AND
CORRECT ANSWERS. VERIFIED
2025/2026.
AC - ANS Ad Creative; The Ad Creative is an advertisement that can appear
LP - ANS Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - ANS A word or phrase searched for
User Intent - ANS What the user is actually searching for.
Content Page - ANS The webpage that the user is currently visiting
Business Page - ANS A page the advertiser specifically wants the audience to visit
In-Market - ANS When the user is in the market for a product or service
Do all queries have the approximate location provided? - ANS No
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Exact Intent - ANS An ad might address the user's exact intent
Nearby Intent - ANS An ad that offers the user an approximate solution or something that
usually goes with the queried item.
Only Topical Connection - ANS An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - ANS An ad might offer the user a product or service that is not exactly what
the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge
freezer] might show up. When the ad presents a product or service that has some difference to
the queried one, you will have to carefully assess how well the advertised product or service is
connected to the user's original query.
Reasonable Substitute - ANS When the user indicates that they want a certain product /
service from a certain brand or provider, and the ad appears to offer the same or a very similar
product / service from a different brand, provider or competitor, you should generally consider
this as a reasonable substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute - ANS An ad might offer a very different alternative
that would address the user's needs. For example, for a query [disposable straws], an ad might
offer [stainless steel straws] which are reusable. Both of these items address the user's needs
for straws in very different ways.
While some users might possibly become interested in stainless steel alternatives for their
query, most users would not consider stainless steel straws as reasonable alternatives to
[disposable straws], and these two items would not be considered interchangeable.
Classifier: Topical Content - ANS The main content of the page is primarily focused on a single
topic or a small number of topics.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
CORRECT ANSWERS. VERIFIED
2025/2026.
AC - ANS Ad Creative; The Ad Creative is an advertisement that can appear
LP - ANS Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - ANS A word or phrase searched for
User Intent - ANS What the user is actually searching for.
Content Page - ANS The webpage that the user is currently visiting
Business Page - ANS A page the advertiser specifically wants the audience to visit
In-Market - ANS When the user is in the market for a product or service
Do all queries have the approximate location provided? - ANS No
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Exact Intent - ANS An ad might address the user's exact intent
Nearby Intent - ANS An ad that offers the user an approximate solution or something that
usually goes with the queried item.
Only Topical Connection - ANS An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - ANS An ad might offer the user a product or service that is not exactly what
the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge
freezer] might show up. When the ad presents a product or service that has some difference to
the queried one, you will have to carefully assess how well the advertised product or service is
connected to the user's original query.
Reasonable Substitute - ANS When the user indicates that they want a certain product /
service from a certain brand or provider, and the ad appears to offer the same or a very similar
product / service from a different brand, provider or competitor, you should generally consider
this as a reasonable substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute - ANS An ad might offer a very different alternative
that would address the user's needs. For example, for a query [disposable straws], an ad might
offer [stainless steel straws] which are reusable. Both of these items address the user's needs
for straws in very different ways.
While some users might possibly become interested in stainless steel alternatives for their
query, most users would not consider stainless steel straws as reasonable alternatives to
[disposable straws], and these two items would not be considered interchangeable.
Classifier: Topical Content - ANS The main content of the page is primarily focused on a single
topic or a small number of topics.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
