TEST BANK
Business Communication, 13th Edition
By Kitty O. Locker, Jo Mackiewicz
N
U
R
SE
D
O
C
S
,TABLE OF CONTENT
Part One: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication
Chapter 2: Using Goodwill for Effective Communication
Part Two: The Communication Process
Chapter 3: Researching and Evaluating Source Material
Chapter 4: Planning, Composing, and Revising
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams
N
Part Three: Design of Communication
Chapter 7: Designing Documents
U
Chapter 8: Creating Effective Visuals
Part Four: Basic Business Messages
R
Chapter 9: Crafting Informative and Positive Messages
Chapter 10: Crafting Negative Messages
SE
Chapter 11: Crafting Persuasive Messages
Part Five: Common Genres
Chapter 12: Developing Proposals
Chapter 13: Writing Reports
D
Chapter 14: Making Oral Presentations
Part Six: The Job Hunt
O
Chapter 15: Developing Job Application Materials
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
C
S
,Student name:__________
The writing skills used most often by all types of workers include email and presentations with
visuals, such as PowerPoint.
true
false
N
Writing skills have decreased in importance in today’s business environment as most matters can
be handled successfully with automated form letters.
U
true
false
R
The costs of poor communication include lost goodwill.
SE
true
false
D
A document’s poor organization or writing style can make it difficult for the reader to understand
the message.
O
true
false
C
The best way to keep an audience involved in a presentation is to make them guess what the
S
presenter wants to convey.
true
false
Version 1 1
, Josh answers a customer phone call which involves a billing complaint. He then follows up by
sending the customer a claims adjustment. This is an example of internal communication.
true
false
An annual report prepared for stockholders may have more than one communication purpose.
N
true
false
U
R
Larissa, a director of human resources, is writing an email to employees informing them about
changes to the company benefits package. She will best engage her audience by emphasizing
how the changes will improve the company’s profitability.
SE
true
false
D
Which form is an example of verbal communication?
logos
O
gestures
eye contact
C
pictures
tweets
S
Duncan, a web developer, recently gave a presentation on online discourse and its ethical
implications. The presentation was a huge success, mainly because Duncan maintained the
audience’s attention through interesting nonverbal communication. What is a form of nonverbal
communication that Duncan might have used in his presentation?
Version 1 2
Business Communication, 13th Edition
By Kitty O. Locker, Jo Mackiewicz
N
U
R
SE
D
O
C
S
,TABLE OF CONTENT
Part One: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication
Chapter 2: Using Goodwill for Effective Communication
Part Two: The Communication Process
Chapter 3: Researching and Evaluating Source Material
Chapter 4: Planning, Composing, and Revising
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams
N
Part Three: Design of Communication
Chapter 7: Designing Documents
U
Chapter 8: Creating Effective Visuals
Part Four: Basic Business Messages
R
Chapter 9: Crafting Informative and Positive Messages
Chapter 10: Crafting Negative Messages
SE
Chapter 11: Crafting Persuasive Messages
Part Five: Common Genres
Chapter 12: Developing Proposals
Chapter 13: Writing Reports
D
Chapter 14: Making Oral Presentations
Part Six: The Job Hunt
O
Chapter 15: Developing Job Application Materials
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
C
S
,Student name:__________
The writing skills used most often by all types of workers include email and presentations with
visuals, such as PowerPoint.
true
false
N
Writing skills have decreased in importance in today’s business environment as most matters can
be handled successfully with automated form letters.
U
true
false
R
The costs of poor communication include lost goodwill.
SE
true
false
D
A document’s poor organization or writing style can make it difficult for the reader to understand
the message.
O
true
false
C
The best way to keep an audience involved in a presentation is to make them guess what the
S
presenter wants to convey.
true
false
Version 1 1
, Josh answers a customer phone call which involves a billing complaint. He then follows up by
sending the customer a claims adjustment. This is an example of internal communication.
true
false
An annual report prepared for stockholders may have more than one communication purpose.
N
true
false
U
R
Larissa, a director of human resources, is writing an email to employees informing them about
changes to the company benefits package. She will best engage her audience by emphasizing
how the changes will improve the company’s profitability.
SE
true
false
D
Which form is an example of verbal communication?
logos
O
gestures
eye contact
C
pictures
tweets
S
Duncan, a web developer, recently gave a presentation on online discourse and its ethical
implications. The presentation was a huge success, mainly because Duncan maintained the
audience’s attention through interesting nonverbal communication. What is a form of nonverbal
communication that Duncan might have used in his presentation?
Version 1 2
