CPCM 000 FINAL EXAM QUESTIONS AND
ANSWERS 100% CORRECT!!
, Data Sharing: (Can share Competitive Data with Retailers & Vendor partners can share
it with me)
Data Considerations: (Need to understand which measures are additive)
Trends Analysis: (Can compare Quarterly data to understand Seasonality and Annual
data for overall Trends)
Data Significance: (Need to confirm if # of Buyers is large enough) - ANSWER Panel
Data guidelines
% of Buyers in a particular Demographic Group - ANSWER In the context of Consumer
Demographics data, "Distribution of Buyers" refers to:
False - ANSWER Truth or False? The following is an accurate formula for calculating
buyer conversion: Category Buyers Shopping in Category ÷ Total Buyers
Category Leakage - ANSWER The loss of $ Volume in a Category stemming from a
Retailer's current Shopper purchasing the same Category in a Competitive Retailer
Measures - ANSWER Which of the following is not a typical type of Custom Aggregate
that can be provided by Syndicated data providers such as Nielsen and I R I?
Competitive Gap analysis - ANSWER Which of the following evaluations is least likely to
be done with Point-of-Sale data in isolation from other available data?
Average Household Expenditures: Spending $ per household
Shopper Conversions: % of a banner's Shoppers purchasing the product group within
that banner
$ Share of Requirements: % of category $ spent in all outlets on the product group
Penetration: % of households that bought the product group - ANSWER Shopper Panel
Measure definitions
Incremental - ANSWER If your overall Brand Strategy is to drive sales through Trade
Spend, then _________ Sales growth is critical.
Assortment - ANSWER A combination of POS for sales results + Retail Measurement
data for item market opportunities + Consumer Decision Tree data would result in what
type of cross data analysis?
Ensure that the data has been properly segmented - ANSWER Which of the following is
the LEAST important consideration when combining data SOURCES to draw insights?
ANSWERS 100% CORRECT!!
, Data Sharing: (Can share Competitive Data with Retailers & Vendor partners can share
it with me)
Data Considerations: (Need to understand which measures are additive)
Trends Analysis: (Can compare Quarterly data to understand Seasonality and Annual
data for overall Trends)
Data Significance: (Need to confirm if # of Buyers is large enough) - ANSWER Panel
Data guidelines
% of Buyers in a particular Demographic Group - ANSWER In the context of Consumer
Demographics data, "Distribution of Buyers" refers to:
False - ANSWER Truth or False? The following is an accurate formula for calculating
buyer conversion: Category Buyers Shopping in Category ÷ Total Buyers
Category Leakage - ANSWER The loss of $ Volume in a Category stemming from a
Retailer's current Shopper purchasing the same Category in a Competitive Retailer
Measures - ANSWER Which of the following is not a typical type of Custom Aggregate
that can be provided by Syndicated data providers such as Nielsen and I R I?
Competitive Gap analysis - ANSWER Which of the following evaluations is least likely to
be done with Point-of-Sale data in isolation from other available data?
Average Household Expenditures: Spending $ per household
Shopper Conversions: % of a banner's Shoppers purchasing the product group within
that banner
$ Share of Requirements: % of category $ spent in all outlets on the product group
Penetration: % of households that bought the product group - ANSWER Shopper Panel
Measure definitions
Incremental - ANSWER If your overall Brand Strategy is to drive sales through Trade
Spend, then _________ Sales growth is critical.
Assortment - ANSWER A combination of POS for sales results + Retail Measurement
data for item market opportunities + Consumer Decision Tree data would result in what
type of cross data analysis?
Ensure that the data has been properly segmented - ANSWER Which of the following is
the LEAST important consideration when combining data SOURCES to draw insights?
