c712 pre assessment WGU Exam Questions and Answers (Verified Revised Full Exam) Latest COMPLETE FREQUENTLY MOST TESTED QUESTIONS WITH COMPLETE SOLUTION GET IT 100% ACCURATE!(Graded A+).pdf

WGU C712 Pre-assessment Questions and Answers
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1. A business sells appliances to individual customers. To increase revenue,the owner is rev
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ising the business strategy to also sell directly to retailers.
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How will the purchase decisions of these retailers differ from the purchasedecisions of i
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ndividual consumers? m




--Purchase decisions of consumers require longer time frames.
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--Purchase decisions of retailers require fewer decision makers.
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--Purchase decisions of retailers require more complex decisions.
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--Purchase decisions of consumers require detailed specifications. ANSPur-
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chase decisions of retailers require more complex decisions.
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33. business to business marketing
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2. A gas station owner has decided to add a fresh fruit stand to the con-
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m venience store. Because the owner does not want to rely too heavily on a limited numb
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er of suppliers, the owner is considering obtaining the fruit from several local farmers.
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What type of influence is impacting the owner's purchase decision?
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,--Intrapersonal
--Interpersonal
--Environmental
--Organizational ANSOrganizational m




34. business to business marketing
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3. Which interpersonal role do children have in a family's consumer behav- ior?
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--They reinforce autonomy.
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--They create societal opinion leaders.
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--They reinforce the gender normative roles.
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--
They can make the decisions more collaborative. ANSThey can make thedecisions more c
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ollaborative.


27. consumer behavior
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4. Which interpersonal factor will greatly influence a family's decision to buy a new car?
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2m/m21

,--Motive
--Attitude
--Self-concept
--Social status ANSSocial status
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28. consumer behavior
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5. Consumers' ideal selves provide a personal set of objectives that drive buying behavior
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What impact does appealing to the ideal self have on consumers' purchasing behavior?
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--It aligns with individual aspirations.
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--It creates a sense of psychological closure.
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--It satisfies a feeling of belonging.
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--
It provides consumers with the motivation to be regular buyers. ANSIt alignswith individ
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ual aspirations.
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29. consumer behavior
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6. Classify each example as either a low-involvement or a high-
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involvement purchase decision. m m




Answer options may be used more than once or not at all. Select your answers fro
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m the pull-down list.
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ry
home furnishings: lowlow
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high
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30. consumer behavior
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