Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • HAS Den Bosch (HAS)
  • Consumentengedrag (VM1404)
To add items to your wishlist, you must be logged in
Document preview thumbnail
Preview 1 out of 3 pages
Summary

Consumentengedrag samenvatting VM1404

0.0
(0 reviews)
- sold
3 pages
2018/2019 Written for academic year
Institution
HAS Den Bosch (HAS)
Course
Consumentengedrag (VM1404)
Document preview thumbnail
Preview 1 out of 3 pages

Korte, maar krachtige samenvatting voor het vak consumentengedrag (VM1404)

Content preview

Consumentengedrag

Koopgedrag: besluitvormingsgedrag rond aankopen
Invloed van:
- Persoonlijke/mentale factoren
- Familie/vrienden/referentiegroepen
- Maatschappij op koper in kaart brengen

Consumentengedrag:
Bepaald door consument als:
- Individu
- Deel van de groep
- Deel van de samenleving

1. Probleemonderstelling: bewuste koop/impuls aankoop
2. Informatie-zoekproces: interne/externe bronnen (persoonlijke/
openbare/commerciële/ervaringsbronnen)
3. Evaluatie van de alternatieven:
- Keuzekriteria
- Losgelaten op de evoked-set
- Afwegen van de producteigenschappen/attributen
4. Keuze: al dan niet kopen: keuze is gemaakt. Feitelijke koop is afhankelijk van
situationele factoren
5. Beoordeling bij gebruik: evaluatie aankoop
Cognitieve dissonantie: twijfel na een moeilijke beslissing

Wat bepaald consumentengedrag?
1. Persoonlijke omstandigheden
2. Psychologische factoren
3. Sociale factoren

Persoonlijke omstandigheden:
- Demografische kenmerken
- Levensstijl: Samenhangend patroon van gedragingen en smaakuitingen
waarmee een persoon zich van anderen wil onderscheiden maar ook wil laten zien
dat hij bij een bepaalde groep hoort
 Activiteiten, interesses, opinies
 Zelfconceptie: actuele zelf, ideale zelf




- Situationele factoren
 Aankoopreden
 Fysieke omgeving
 Sociale omgeving
 Tijdsdimensie
 toevalligheden

Document information

Study
Voedingsmiddelentechnologie
Uploaded on
January 30, 2021
Number of pages
3
Written in
2018/2019
Type
Summary
Report Copyright Violation
$4.16
Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF
Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
nlaalbers
2.5
(2)
Sold
42
Followers
32
Items
32
Last sold
2 year ago
Available in package deal
Product Image
Package deal
VM1404: inleiding tot de marketing marktonderzoek consumentengedrag
-
-
Sold
3
item
Jan 2021
$14.83
$11.31
You save 24% More Info

Browse related subjects

Subjects

  • koopgedrag
  • consumentengedrag
  • demografische kenmerken
  • levensstijl
  • situationele factoren
  • perceptie
  • socialisatie
  • acculturatie

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Learn more Create citation
Working on your references?

Frequently asked questions