Test Bank for Marketing Management, 4th Edition by Marshall
& Johnston| 9781266646973| All Chapters 1-14| LATEST
Version 1
w 1
,Version 1
w 2
,TEST BANK FOR
w w
Marketing Management 4th EditionMark Johnston Greg Marshall
w w w w w w
Chapter 1 w
Student name: w
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
w w w w w w w w w w w w w w w
1) A commonly held misconception about marketing is that it is all about advertising
w w w w w w w w w w w w
and selling.
w w
1) w
⊚ w true
⊚ w false
Question Detailsw
AACSB : Analytical Thinking
w w w
wAccessibility : Keyboard Navigation
w w w
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
w w w w w w w w w w w w w
Topic : Marketing and Marketing Management Defined
w w w w w w w
Bloom's : Remember
w w
Difficulty : 1 Easy
w w w w
Gradable : automatic
w w w
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
w w w w w w w w w w w w w w w
2) Marketing is relevant only to people in the organization who work directly in the
w w w w w w w w w w w w w
marketing department.
w w
2) w
⊚ w true
⊚ w false
Question Detailsw
AACSB : Analytical Thinking
w w w
wAccessibility : Keyboard Navigation
w w w
Bloom's : Understand
w w w
Difficulty : 2 Medium
w w w
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
w w w w w w w w w w w w w
Topic : Marketing and Marketing Management Defined
w w w w w w w
Gradable : automatic
w w
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
w w w w w w w w w w w w w w w w w w
Version 1 w 3
, 3) The American Marketing Association defines marketing as “the activity, set of
w w w w w w w w w w
institutions, and processes for creating, communicating, delivering, and exchanging
w w w w w w w w w
offerings that have value for customers, clients, partners, and society at large.”
w w w w w w w w w w w w
3) w
⊚ w true
⊚ w false
Question Details w
AACSB : Analytical Thinking
w w w
wAccessibility : Keyboard Navigation
w w w
Topic : Marketing and Marketing Management
w w w w w
Defined Bloom's : Remember
w w w w
Difficulty : 1 Easy
w w w
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
w w w w w w w w w w w w w w
con Gradable : automatic
w w w w
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
w w w w w w w w w w w w w w w
4) Peter Drucker stated that since it is the customer who defines value, the business
w w w w w w w w w w w w w
enterprise has only two business functions: marketing and innovation.
w w w w w w w w w
4) w
⊚ w true
⊚ w false
Question Details w
AACSB : Analytical Thinking
w w w
wAccessibility : Keyboard Navigation
w w w
Bloom's : Remember
w w w
Difficulty : 1 Easy
w w w
Topic : The Concept of Customer Value
w w w w w w
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
w w w w w w w w w w w w w w
con Gradable : automatic
w w w w
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
w w w w w w w w w w w w w w w w w w
5) Sustainability refers to business practices that prolong the life cycle of a product.
w w w w w w w w w w w w
5) w
⊚ true w
⊚ false w
Question Details w
Accessibility : Keyboard Navigation
w w w
Bloom's : Understand
w w w
Difficulty : 2 Medium
w w w
Topic : Marketing and Marketing Management Defined
w w w w w w
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
w w w w w w w w w w w w w w
con AACSB : Ethics
w w w w
Gradable : automatic
w w
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
w w w w w w w w w w w w w w w
Version 1 w 4
& Johnston| 9781266646973| All Chapters 1-14| LATEST
Version 1
w 1
,Version 1
w 2
,TEST BANK FOR
w w
Marketing Management 4th EditionMark Johnston Greg Marshall
w w w w w w
Chapter 1 w
Student name: w
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
w w w w w w w w w w w w w w w
1) A commonly held misconception about marketing is that it is all about advertising
w w w w w w w w w w w w
and selling.
w w
1) w
⊚ w true
⊚ w false
Question Detailsw
AACSB : Analytical Thinking
w w w
wAccessibility : Keyboard Navigation
w w w
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
w w w w w w w w w w w w w
Topic : Marketing and Marketing Management Defined
w w w w w w w
Bloom's : Remember
w w
Difficulty : 1 Easy
w w w w
Gradable : automatic
w w w
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
w w w w w w w w w w w w w w w
2) Marketing is relevant only to people in the organization who work directly in the
w w w w w w w w w w w w w
marketing department.
w w
2) w
⊚ w true
⊚ w false
Question Detailsw
AACSB : Analytical Thinking
w w w
wAccessibility : Keyboard Navigation
w w w
Bloom's : Understand
w w w
Difficulty : 2 Medium
w w w
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
w w w w w w w w w w w w w
Topic : Marketing and Marketing Management Defined
w w w w w w w
Gradable : automatic
w w
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
w w w w w w w w w w w w w w w w w w
Version 1 w 3
, 3) The American Marketing Association defines marketing as “the activity, set of
w w w w w w w w w w
institutions, and processes for creating, communicating, delivering, and exchanging
w w w w w w w w w
offerings that have value for customers, clients, partners, and society at large.”
w w w w w w w w w w w w
3) w
⊚ w true
⊚ w false
Question Details w
AACSB : Analytical Thinking
w w w
wAccessibility : Keyboard Navigation
w w w
Topic : Marketing and Marketing Management
w w w w w
Defined Bloom's : Remember
w w w w
Difficulty : 1 Easy
w w w
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
w w w w w w w w w w w w w w
con Gradable : automatic
w w w w
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
w w w w w w w w w w w w w w w
4) Peter Drucker stated that since it is the customer who defines value, the business
w w w w w w w w w w w w w
enterprise has only two business functions: marketing and innovation.
w w w w w w w w w
4) w
⊚ w true
⊚ w false
Question Details w
AACSB : Analytical Thinking
w w w
wAccessibility : Keyboard Navigation
w w w
Bloom's : Remember
w w w
Difficulty : 1 Easy
w w w
Topic : The Concept of Customer Value
w w w w w w
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
w w w w w w w w w w w w w w
con Gradable : automatic
w w w w
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
w w w w w w w w w w w w w w w w w w
5) Sustainability refers to business practices that prolong the life cycle of a product.
w w w w w w w w w w w w
5) w
⊚ true w
⊚ false w
Question Details w
Accessibility : Keyboard Navigation
w w w
Bloom's : Understand
w w w
Difficulty : 2 Medium
w w w
Topic : Marketing and Marketing Management Defined
w w w w w w
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
w w w w w w w w w w w w w w
con AACSB : Ethics
w w w w
Gradable : automatic
w w
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
w w w w w w w w w w w w w w w
Version 1 w 4
