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Samenvatting Research Methods for Business Students - Methoden en Technieken van onderzoek (MB0126)

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Samenvatting research methods for business studies (9th edition)

Mark N.K. Saunders

Philip Lewis

Adrian Thornhill




Samenvatting van de lesstof uit de hoofdstukken: 1, 2, 3, 5, 6, 7, 8, 9, 10
en 11 voor de premaster Managementwetenschappen aan de Open
Universiteit.



Samenvatting is in het Nederlands.

,Inhoud
1 Research, reflective diaries and the purpose of this book.........................5
1.3 Business and management research..................................................5
2 Generating a research idea and developing your research proposal......14
2. 2 Characteristics of good research.....................................................14
2.7 The importance of theory.................................................................16
2.9 Structuring your research proposal...................................................20
3. Critically reviewing the literature...........................................................21
3.1 Introduction.......................................................................................21
3.5 Planning your research proposal.......................................................23
De parameters van uw zoekopdracht definiëren.................................23
De zoektermen genereren...................................................................23
5. Formulating the research desing............................................................27
5.1 Introduction.......................................................................................27
5.2 Achieving a coherent research desing..............................................29
5.3 The research purpose.......................................................................29
Verkennende studies...........................................................................29
Beschrijvende studies..........................................................................29
Verklarende studies.............................................................................30
Evaluatieve studies..............................................................................30
Gecombineerde studies.......................................................................30
5.4 Methodological choice: choosing a quantitative, qualitative or mixed
methods research design........................................................................31
Quantitative research design...............................................................32
Mixed methods research design..........................................................34
5.5 Developing a coherent research strategy.........................................41
Experiment..........................................................................................41
Hypothesen..........................................................................................42
Experimentele ontwerpen....................................................................44
Enquête...............................................................................................46
Etnografie............................................................................................46
Ontwikkeling........................................................................................48

, Belangrijkste elementen......................................................................48
Een gefundeerde theorie aannemen...................................................50
Narratief onderzoek.............................................................................51
Casestudy............................................................................................51
Orthodox en opkomend.......................................................................53
Structuren van casestudy's..................................................................54
Action research....................................................................................56
Longitudinale studies...........................................................................57
5.7 Anticipating potential ethical issues.................................................58
Schade.................................................................................................58
Heimelijk onderzoek............................................................................58
5.8 Assessing the quality of the research...............................................59
Wetenschappelijke canons van onderzoek: betrouwbaarheid en
validiteit...............................................................................................59
Betrouwbaarheid..................................................................................61
Geldigheid............................................................................................62
Alternatieve criteria om de kwaliteit van onderzoeksopzet te
beoordelen...........................................................................................64
Aanpassing van bestaande conceptualisaties.....................................64
Gebruik van parallelle versies..............................................................64
Alternatieve criteria.............................................................................64
Validering.............................................................................................66
6 Negotiating access and research ethics..................................................70
6.6 research ethics and acting ethically.................................................70
Definitie van onderzoeksethiek...........................................................70
Ethische principes................................................................................70
7 Selecting samples...................................................................................73
7.1 Introduction.......................................................................................73
7.4 Probability samping – sampling frame..............................................73
8 Obtaining and evaluating secondary data..............................................74
8.1 Introduction.......................................................................................74
8.2 Types of secondary data and uses in research..................................74
Secundaire gegevens van de enquête.................................................75

, Secundaire gegevens documenteren..................................................76
9 Collecting primary data using interview and diaries...............................77
9.1 introduction.......................................................................................77
9.2 Observation choices..........................................................................78
Structuur en formaliteit.......................................................................78
Betrokkenheid van onderzoekers.........................................................79
Problemen met de gegevenskwaliteit..................................................80
10 collecting primary data using interviews and diaries............................82
10.2 standardisation and structure in questioning.................................82
11 Collecting primary data using questionnaires.......................................84
11.4 Questionnaire validity and reliability..............................................84
Testen op betrouwbaarheid..................................................................84

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