Test Bank-Consumer Behavior: Buying,
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Having, and Being 14th Edition by
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r Michael R. Solomon
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Expert Verified Answers| A+ PASS
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1|P a g e
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, CONTENTS
r SECTION ONE – CONSUMERS IN THE MARKETPLACE
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r CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
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r SECTION TWO – CONSUMERS AS INDIVIDUALS
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CHAPTER 2: PERCEPTION r r
CHAPTER 3: LEARNING AND MEMORY r r r r
r CHAPTER 4: MOTIVATION AND AFFECT r r r r
r CHAPTER 5: THE SELF r r r
CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
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SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
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CHAPTER 7: ATTITUDES r r
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
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r CHAPTER 9: INDIVIDUAL DECISION MAKING r r r r
CHAPTER 10: BUYING AND DISPOSING r r r r
SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
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CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
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CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE CHAPTER
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r 13: SUBCULTURES
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CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
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r CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
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Chapter 1 An Introduction to Consumer Behaviour r r r r r r
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in
r r r r r r r r r r r r r r r r r
music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able
r r r r r r r r r r r r r r r r r r r
to categorize consumers according to their lifestyles. This sort of information is called:
r r r r r r r r r r r r r
A) core values. r
B) psychographics.
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,C) configurations.
D) physiognomies. Correct Answer: B r r r
Type: MC r Page Ref: 5 Skill: Application
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Objective: L1-01 Understand that consumer behaviour is a process.
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2) The study of the processes involved when individuals or groups select, purchase, use, or dispose of
r r r r r r r r r r r r r r r
products, services, ideas, or experiences to satisfy needs and desires is called:
r r r r r r r r r r r r
A) market segmentation. r
B) relationship marketing. r
C) market research. r
D) consumer behaviour. r
r Correct Answer: D r r
Type: MC r Page Ref: 3 Skill: Concept r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
3) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate additional
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sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a postpurchase issue.
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C) merchandising complexity. r
D) a loss leader.
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r Correct Answer: A r r
Type: MC r Page Ref: 3 Skill: Application
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
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4) John is the vice president of marketing for a local tour guide company. He is concerned that his
r r r r r r r r r r r r r r r r r
customers are not recommending his company to their friends. For John, this problem is a:
r r r r r r r r r r r r r r r
A) purchase issue. r
B) demographic problem. r
C) prepurchase issue. r
3|P a g e
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, D) postpurchase issue. Correct Answer: D r r r r
r Type: MC r Page Ref: 3 Skill: Application
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
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5) The expanded view of the exchange that includes the issues that influence the consumer before, during,
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and after a purchase is called:
r r r r r r
A) the value. r
B) the strategic focus. r r
C) the pre-sell strategy.
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D) the consumption process. Correct Answer: D
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r Type: MC r Page Ref: 3 Skill: Concept
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
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6) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase. Correct
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Answer: FALSE
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Type: TF r Page Ref: 3 Skill: Concept
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Objective: L1-01 Understand that consumer behaviour is a process.
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7) The expanded view of consumer behaviour recognizes that the consumption process includes issues
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that influence consumers before, during, and after a purchase is made.
r r r r r r r r r r r
Correct Answer: TRUE r r
Type: TF r Page Ref: 3 Skill: Concept
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
8) List the three stages of the consumption process, indicating for each stage some of the issues of
r r r r r r r r r r r r r r r r
concern to the consumer as well as to the marketer.
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Correct Answer: Pre-purchase stage:
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Consumer concerns: How does the consumer decide if a product is needed? What are the best sources for
r r r r r r r r r r r r r r r r r
information to learn more about alternative choices?
r r r r r r r
4|P a g e
r r r r r
r r r
Having, and Being 14th Edition by
r r r r r
r Michael R. Solomon
r r
Expert Verified Answers| A+ PASS
r r r r
1|P a g e
r r r r r
, CONTENTS
r SECTION ONE – CONSUMERS IN THE MARKETPLACE
r r r r r r
r CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
r r r r r r
r SECTION TWO – CONSUMERS AS INDIVIDUALS
r r r r r
CHAPTER 2: PERCEPTION r r
CHAPTER 3: LEARNING AND MEMORY r r r r
r CHAPTER 4: MOTIVATION AND AFFECT r r r r
r CHAPTER 5: THE SELF r r r
CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
r r r r r
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
r r r r r r r
CHAPTER 7: ATTITUDES r r
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
r r r r r r
r CHAPTER 9: INDIVIDUAL DECISION MAKING r r r r
CHAPTER 10: BUYING AND DISPOSING r r r r
SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
r r r r r r r r r
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
r r r r r r
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE CHAPTER
r r r r r r r r
r 13: SUBCULTURES
r
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
r r r r r r
r CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
r r r r r r r
Chapter 1 An Introduction to Consumer Behaviour r r r r r r
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in
r r r r r r r r r r r r r r r r r
music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able
r r r r r r r r r r r r r r r r r r r
to categorize consumers according to their lifestyles. This sort of information is called:
r r r r r r r r r r r r r
A) core values. r
B) psychographics.
2|P a g e
r r r r r
,C) configurations.
D) physiognomies. Correct Answer: B r r r
Type: MC r Page Ref: 5 Skill: Application
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
2) The study of the processes involved when individuals or groups select, purchase, use, or dispose of
r r r r r r r r r r r r r r r
products, services, ideas, or experiences to satisfy needs and desires is called:
r r r r r r r r r r r r
A) market segmentation. r
B) relationship marketing. r
C) market research. r
D) consumer behaviour. r
r Correct Answer: D r r
Type: MC r Page Ref: 3 Skill: Concept r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
3) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate additional
r r r r r r r r r r r r r r
sales of particular items. From a marketer's perspective, this is:
r r r r r r r r r r
A) a purchase issue.
r r
B) a postpurchase issue.
r r
C) merchandising complexity. r
D) a loss leader.
r r
r Correct Answer: A r r
Type: MC r Page Ref: 3 Skill: Application
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
4) John is the vice president of marketing for a local tour guide company. He is concerned that his
r r r r r r r r r r r r r r r r r
customers are not recommending his company to their friends. For John, this problem is a:
r r r r r r r r r r r r r r r
A) purchase issue. r
B) demographic problem. r
C) prepurchase issue. r
3|P a g e
r r r r r
, D) postpurchase issue. Correct Answer: D r r r r
r Type: MC r Page Ref: 3 Skill: Application
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
5) The expanded view of the exchange that includes the issues that influence the consumer before, during,
r r r r r r r r r r r r r r r
and after a purchase is called:
r r r r r r
A) the value. r
B) the strategic focus. r r
C) the pre-sell strategy.
r r
D) the consumption process. Correct Answer: D
r r r r r
r Type: MC r Page Ref: 3 Skill: Concept
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
6) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase. Correct
r r r r r r r r r r r r r r r
Answer: FALSE
r r
Type: TF r Page Ref: 3 Skill: Concept
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
7) The expanded view of consumer behaviour recognizes that the consumption process includes issues
r r r r r r r r r r r r
that influence consumers before, during, and after a purchase is made.
r r r r r r r r r r r
Correct Answer: TRUE r r
Type: TF r Page Ref: 3 Skill: Concept
r r r r
Objective: L1-01 Understand that consumer behaviour is a process.
r r r r r r r r
8) List the three stages of the consumption process, indicating for each stage some of the issues of
r r r r r r r r r r r r r r r r
concern to the consumer as well as to the marketer.
r r r r r r r r r r
Correct Answer: Pre-purchase stage:
r r r
Consumer concerns: How does the consumer decide if a product is needed? What are the best sources for
r r r r r r r r r r r r r r r r r
information to learn more about alternative choices?
r r r r r r r
4|P a g e
r r r r r
