SUT JHALLY COMM 289 EXAMINATION TEST
2026 QUESTIONS WITH SOLUTIONS
◉ 1. As advertising has bought commercial values into journalism, what
is it incompatible with? (p138). Answer: Traditional Notions of Free
Press
◉ 2. What role does advertising play in competitive markets? (p.139).
Answer: The more competitive markets are, the less likely they will play
a significant role
◉ 3. In relation to prices, what are firms in oligopolistic markets?
(p.139). Answer: They are price makers
◉ 4. On what basis does advertising allow corporations to search for
new customers?
(p140). Answer: It allows corporations to compete without engaging in
price cutting that hurts profits
◉ 5. What is advertising a function of? (p.140). Answer: A certain type
of capitalism
,◉ 6. What is the appeal of advertising for a large corporation? (p.141).
Answer: Builds Brand Identity
◉ 7. What does advertising in more competitive markets tend to
emphasize? (p.142). Answer: More emphasis on price and product
quality
◉ 8. What does Thought Equity do? (p.142). Answer: Takes TV adds,
strips away references to the product, then resells them to other
companies to use the same ad for different products
◉ 9. What has become a real source of concern for marketing firms?
(p.143). Answer: The declining effectiveness of individual ads, as
overexposed consumers develop immunities
◉ 10. What changes media content dramatically? (p.143-4). Answer:
Needs of advertisers, filter needs of customers through important needs
of advertisers
◉ 11. What bias does advertising accentuate? (p.144). Answer: The
Class Bias in media
◉ 12. What is the most fruitful way to see the issue of advertisings
relationship with media? (p.145). Answer: How the media are
incorporated into the nations broader advertising and marketing system
,◉ 13. How has the amount of advertising (per hour) changed from 1982
to 2002? (p.145-6). Answer: 9.5 minutes per hour to 14-17 minutes per
hour
◉ 14. What has the rise in the amount of advertising and the increase in
channels meant for the reach of advertising? (p.146). Answer: It reduced
viewers attractiveness
◉ 15. What has been the solution to the problem of trying to guarantee
an audience for ads? (p147). Answer: Movie theater advertising=Product
Placement
◉ 16. How do new technologies make product placement easy? (p.147).
Answer: "Virtual" banners and logos
◉ 17. How has Time Warner developed "virtual" advertising in shows
such as Law & Order? (p.147-8). Answer: Virtual Product Placement
◉ 18. How is "branded entertainment" different from product
placement? (p.148). Answer: Products are now written into the script
◉ 19. How has product placement changed from the "old days"?
(p.149). Answer: Products are built into the script, not forced in
, ◉ 20. What did the deal between Disney and Mindshare allow?(p.149).
Answer: Advertisers to wage in early on programs they sponsor
◉ 21. What was much of the impetus for inexpensive "reality"
programming? (p.149). Answer: The affinity for product placement
◉ 22. What does iTVX measure? (p.150). Answer: How long a product
is on screen, how it is displayed, and if its incorporated into the storyline
◉ 23. How did Absolute Spirit hit the mother lode? (p.150). Answer:
Their nude hunk ad was in the center of sex and the city
◉ 24. What products had starring roles in Steven Spielberg's Minority
Report? (p.151). Answer: Lexus and Nokia
◉ 25. What is the goal of New Line Cinema's "integrated marketing"
group? (p.150). Answer: Bring partners into film pre-production to fit
them into the marketing and promotion plan
◉ 26. According to an Intel executive, what is the next frontier of
product placement? (p.153). Answer: Video Games
◉ 27. What do infomercials increasingly resemble? (p.154). Answer:
Standard commercial entertainment programming
2026 QUESTIONS WITH SOLUTIONS
◉ 1. As advertising has bought commercial values into journalism, what
is it incompatible with? (p138). Answer: Traditional Notions of Free
Press
◉ 2. What role does advertising play in competitive markets? (p.139).
Answer: The more competitive markets are, the less likely they will play
a significant role
◉ 3. In relation to prices, what are firms in oligopolistic markets?
(p.139). Answer: They are price makers
◉ 4. On what basis does advertising allow corporations to search for
new customers?
(p140). Answer: It allows corporations to compete without engaging in
price cutting that hurts profits
◉ 5. What is advertising a function of? (p.140). Answer: A certain type
of capitalism
,◉ 6. What is the appeal of advertising for a large corporation? (p.141).
Answer: Builds Brand Identity
◉ 7. What does advertising in more competitive markets tend to
emphasize? (p.142). Answer: More emphasis on price and product
quality
◉ 8. What does Thought Equity do? (p.142). Answer: Takes TV adds,
strips away references to the product, then resells them to other
companies to use the same ad for different products
◉ 9. What has become a real source of concern for marketing firms?
(p.143). Answer: The declining effectiveness of individual ads, as
overexposed consumers develop immunities
◉ 10. What changes media content dramatically? (p.143-4). Answer:
Needs of advertisers, filter needs of customers through important needs
of advertisers
◉ 11. What bias does advertising accentuate? (p.144). Answer: The
Class Bias in media
◉ 12. What is the most fruitful way to see the issue of advertisings
relationship with media? (p.145). Answer: How the media are
incorporated into the nations broader advertising and marketing system
,◉ 13. How has the amount of advertising (per hour) changed from 1982
to 2002? (p.145-6). Answer: 9.5 minutes per hour to 14-17 minutes per
hour
◉ 14. What has the rise in the amount of advertising and the increase in
channels meant for the reach of advertising? (p.146). Answer: It reduced
viewers attractiveness
◉ 15. What has been the solution to the problem of trying to guarantee
an audience for ads? (p147). Answer: Movie theater advertising=Product
Placement
◉ 16. How do new technologies make product placement easy? (p.147).
Answer: "Virtual" banners and logos
◉ 17. How has Time Warner developed "virtual" advertising in shows
such as Law & Order? (p.147-8). Answer: Virtual Product Placement
◉ 18. How is "branded entertainment" different from product
placement? (p.148). Answer: Products are now written into the script
◉ 19. How has product placement changed from the "old days"?
(p.149). Answer: Products are built into the script, not forced in
, ◉ 20. What did the deal between Disney and Mindshare allow?(p.149).
Answer: Advertisers to wage in early on programs they sponsor
◉ 21. What was much of the impetus for inexpensive "reality"
programming? (p.149). Answer: The affinity for product placement
◉ 22. What does iTVX measure? (p.150). Answer: How long a product
is on screen, how it is displayed, and if its incorporated into the storyline
◉ 23. How did Absolute Spirit hit the mother lode? (p.150). Answer:
Their nude hunk ad was in the center of sex and the city
◉ 24. What products had starring roles in Steven Spielberg's Minority
Report? (p.151). Answer: Lexus and Nokia
◉ 25. What is the goal of New Line Cinema's "integrated marketing"
group? (p.150). Answer: Bring partners into film pre-production to fit
them into the marketing and promotion plan
◉ 26. According to an Intel executive, what is the next frontier of
product placement? (p.153). Answer: Video Games
◉ 27. What do infomercials increasingly resemble? (p.154). Answer:
Standard commercial entertainment programming
