SUT JHALLY COMM 289 ACTUAL EXAM SET
2026 COMPLETE QUESTIONS AND CORRECT
ANSWERS
◉ How is PR different from advertising? Answer: advertising is visible.
If advertising is visible arm of corporate speech, PR is invisible partner.
◉ How to achieve social control of the unruly mob? Answer: The new
mass media
◉ No such thing as the "truth"- the truth is: Answer: the ability to make
people believe your definition of something, to believe your story
◉ The lesson of Confucious Answer: Th powerful should "rectify the
language" to keep control, if you can control the language you can make
people believe anything--> control the categories of language- the
categories through which we think about the world
◉ What was the purpose of the PR involved in the 1914 mines in
Colorado/Rockefeller? (Ludlow Massacre) Answer: To change the
perception/language, NOT to fix things or change wages
, ◉ WWI Political Opposition Answer: unions strong during this time,
considered the "rich man's war"
◉ 1917 Committee on Public Information (CPI) Answer: -also called the
Creel Commission (after its chairperson George Creel)
- first large scale attempt by government to sway public opinion
-Hollywood, news, posters
- "Four minute men"- would give 4 minute talks at events on why the
war should be supported- had kids to it too
◉ "Propaganda" Answer: term originated from the church "propagating
the truth"- giving periodicals to teachers
◉ PR- not just about what you think but about: Answer: what you feel
(feel better with product)
◉ The term PR is: Answer: PR in itself, "propaganda" has negative
connotation
◉ Bernays described PR as: Answer: transhistoric concern, the
requirement for those in power to invisibly shape attitudes of general
population
◉ enlightened despotism Answer: controlling people for their own good
2026 COMPLETE QUESTIONS AND CORRECT
ANSWERS
◉ How is PR different from advertising? Answer: advertising is visible.
If advertising is visible arm of corporate speech, PR is invisible partner.
◉ How to achieve social control of the unruly mob? Answer: The new
mass media
◉ No such thing as the "truth"- the truth is: Answer: the ability to make
people believe your definition of something, to believe your story
◉ The lesson of Confucious Answer: Th powerful should "rectify the
language" to keep control, if you can control the language you can make
people believe anything--> control the categories of language- the
categories through which we think about the world
◉ What was the purpose of the PR involved in the 1914 mines in
Colorado/Rockefeller? (Ludlow Massacre) Answer: To change the
perception/language, NOT to fix things or change wages
, ◉ WWI Political Opposition Answer: unions strong during this time,
considered the "rich man's war"
◉ 1917 Committee on Public Information (CPI) Answer: -also called the
Creel Commission (after its chairperson George Creel)
- first large scale attempt by government to sway public opinion
-Hollywood, news, posters
- "Four minute men"- would give 4 minute talks at events on why the
war should be supported- had kids to it too
◉ "Propaganda" Answer: term originated from the church "propagating
the truth"- giving periodicals to teachers
◉ PR- not just about what you think but about: Answer: what you feel
(feel better with product)
◉ The term PR is: Answer: PR in itself, "propaganda" has negative
connotation
◉ Bernays described PR as: Answer: transhistoric concern, the
requirement for those in power to invisibly shape attitudes of general
population
◉ enlightened despotism Answer: controlling people for their own good
