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PUBH3025 HPA Media Strategy Template Student ID: Student name:
Section 1: Infographic Comparison
Step 1: Compare the two E-cigarette infographics below which are designed to share a public health message.
Infographic 1: NHMRC Health Advice CEO Statement Infographic 2: truth initiative – facts, stats and regulations
https://www.nhmrc.gov.au/health-advice/all-topics/electronic-cigarettes/ceo-statement
https://truthinitiative.org/research-resources/emerging-tobacco-products/e-cigarettes-facts-stats-and-regulations
NB. Links to the original work are provided if you find it difficult to review the images on this page.
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Step 2: Comparison between two infographics – E-cigarettes
The infographics will be compared on the basis of design, content, clarity and representation scored out of 16 using the table provided
below.
Criteria 4 3 2 1 0
Design Layout is Generally Layout Layout is No layout
organized and good layout could use disorganize or
Layout uses consistent Has minor improveme d, no scheme—
Color Scheme style inconsistency nt obvious just
Fonts Color scheme or one Two or organizatio random
has visual distracting more n elements,
appeal and element inconsistent Layout colors, and
works with Color scheme elements distracts fonts
content clashes Hard to from
Fonts are read fonts content
legible and Layout Color
consistent distracts scheme is
from confusing
content
Content Appropriate One or two Not enough Lacking in No real
terms, vocab, terms or terms, appropriate data or
Terms, Facts jargon defined jargon used vocab, terminology facts are
Quantity of data and used incorrectly or jargon Not enough present
Quality of data More than without Data is facts or data
enough data to explanation sparse Data is
make claims Adequate Data might from poor
amount of data not or
PUBH3025 HPA Media Strategy Template Student ID: Student name:
Section 1: Infographic Comparison
Step 1: Compare the two E-cigarette infographics below which are designed to share a public health message.
Infographic 1: NHMRC Health Advice CEO Statement Infographic 2: truth initiative – facts, stats and regulations
https://www.nhmrc.gov.au/health-advice/all-topics/electronic-cigarettes/ceo-statement
https://truthinitiative.org/research-resources/emerging-tobacco-products/e-cigarettes-facts-stats-and-regulations
NB. Links to the original work are provided if you find it difficult to review the images on this page.
, 2
Step 2: Comparison between two infographics – E-cigarettes
The infographics will be compared on the basis of design, content, clarity and representation scored out of 16 using the table provided
below.
Criteria 4 3 2 1 0
Design Layout is Generally Layout Layout is No layout
organized and good layout could use disorganize or
Layout uses consistent Has minor improveme d, no scheme—
Color Scheme style inconsistency nt obvious just
Fonts Color scheme or one Two or organizatio random
has visual distracting more n elements,
appeal and element inconsistent Layout colors, and
works with Color scheme elements distracts fonts
content clashes Hard to from
Fonts are read fonts content
legible and Layout Color
consistent distracts scheme is
from confusing
content
Content Appropriate One or two Not enough Lacking in No real
terms, vocab, terms or terms, appropriate data or
Terms, Facts jargon defined jargon used vocab, terminology facts are
Quantity of data and used incorrectly or jargon Not enough present
Quality of data More than without Data is facts or data
enough data to explanation sparse Data is
make claims Adequate Data might from poor
amount of data not or
