SOLUTION MANUAL
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An d overview d of d the d instructors’ d manual
This dinstructors’ dmanual dprovides dcommentary dfor dthe deighth dedition dof dthe
dtextbook dResearch dMethods dfor dBusiness dStudents. dThe dcommentary dis don da
dchapter dby dchapter dbasis dand dincludes:
chapter dlearning doutcomes;
summary dof dthe dcontent;
comments don dlikely dstudent dreactions dand dpossible duse dof dmaterials;
ideas dfor dstudents’ dpreparatory dwork;
suggestions dfor ddelivery din dthe dclassroom;
ideas dfor dstudents’ dfollow-up dwork.
In daddition, dwe dhave dincluded da dcopy dof da dresearch dproject dassignment, da
dgroup dresearch dproject dposter dassignment dand da dcopy dof da ddissertation
dproposal dassignment das dappendices.
Research dMethods dfor dBusiness d– dan doverview dof dthe deighth dedition
Pedagogic d features
The dover-riding dpurpose dof dResearch dMethods dfor dBusiness dStudents dis dto dhelp
dundergraduate dand dpostgraduate dstudents dand dstudents don dprofessional
dcourses dto dundertake dresearch. dEach dchapter ddeals dwith da dpart dof dthe dresearch
dprocess dand ddiscusses dthe dideas, dtechniques dand dmethods dusing das dlittle djargon
das dis dpossible. dTables, dchecklists dand ddiagrams dare dused dto daid dthis ddiscussion.
dWhere dnew dterms dare dintroduced dfor dthe dfirst dtime, dthey dare dshown din dbold,
dand da ddefinition dor dexplanation dfollows dshortly dafterwards. dThey dare dalso
dlisted dwith da dbrief ddefinition din dthe dglossary. dThe dapplication dof dappropriate
dinformation dtechnology dis dconsidered, din dmost dinstances das dan dintegral dpart dof
dthe dtext. dChapters dhave dbeen dcross-referenced das dappropriate, dand dan dindex
dis dprovided dtodhelp dstudents dfind dtheir dway daround dthe dbook.
Focus don dstudent dresearch dboxes dare dincluded dwithin dthe dtext dof deach
dchapter. dThese dare dbased don dactual dresearch dprojects, dundertaken dby
dstudents, din dwhich dpoints dmade din dthe dtext dare dillustrated. dIn dmany
dinstances, dthese dworked dexamples dillustrate dpossible dpitfalls dstudents dmay
dcome dacross dwhile dundertaking dtheir dresearch. dWhere da dpitfall dhas dbeen
dillustrated, dit dwill, dit dis dhoped, dhelp dyour dstudents davoid dmaking dthe dsame
5
© Pearson Education Limited 2019
, dmistake. dFurther dillustrations dare dprovided dby dfocus don dmanagement dresearch
dand dresearch din dthe dnews dboxes.
Focus don dmanagement dresearch dboxes ddiscuss drecent dresearch din dbusiness
dand dmanagement. dThese dare dnormally dderived dfrom drefereed dacademic djournal
darticles, dand dstudents dare dlikely dto dbe dable dto ddownload dthe dactual darticles
dfrom donline ddatabases dat dtheir duniversity.
Focus don dresearch din dthe dnews dboxes dprovide dtopical dnews darticles dthat
dillustrate dpertinent dresearch-related dissues. dAll dthese dwill dhelp dstudents dto
dunderstand dthe dtechnique dor didea dand dto dassess dits dsuitability dor
dappropriateness dto dtheir dresearch. dBoxed dchecklists dprovide dstudents dwith
dfurther dfocussed dguidance dfor dtheir down dresearch.
6
© Pearson Education Limited 2019
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An d overview d of d the d instructors’ d manual
This dinstructors’ dmanual dprovides dcommentary dfor dthe deighth dedition dof dthe
dtextbook dResearch dMethods dfor dBusiness dStudents. dThe dcommentary dis don da
dchapter dby dchapter dbasis dand dincludes:
chapter dlearning doutcomes;
summary dof dthe dcontent;
comments don dlikely dstudent dreactions dand dpossible duse dof dmaterials;
ideas dfor dstudents’ dpreparatory dwork;
suggestions dfor ddelivery din dthe dclassroom;
ideas dfor dstudents’ dfollow-up dwork.
In daddition, dwe dhave dincluded da dcopy dof da dresearch dproject dassignment, da
dgroup dresearch dproject dposter dassignment dand da dcopy dof da ddissertation
dproposal dassignment das dappendices.
Research dMethods dfor dBusiness d– dan doverview dof dthe deighth dedition
Pedagogic d features
The dover-riding dpurpose dof dResearch dMethods dfor dBusiness dStudents dis dto dhelp
dundergraduate dand dpostgraduate dstudents dand dstudents don dprofessional
dcourses dto dundertake dresearch. dEach dchapter ddeals dwith da dpart dof dthe dresearch
dprocess dand ddiscusses dthe dideas, dtechniques dand dmethods dusing das dlittle djargon
das dis dpossible. dTables, dchecklists dand ddiagrams dare dused dto daid dthis ddiscussion.
dWhere dnew dterms dare dintroduced dfor dthe dfirst dtime, dthey dare dshown din dbold,
dand da ddefinition dor dexplanation dfollows dshortly dafterwards. dThey dare dalso
dlisted dwith da dbrief ddefinition din dthe dglossary. dThe dapplication dof dappropriate
dinformation dtechnology dis dconsidered, din dmost dinstances das dan dintegral dpart dof
dthe dtext. dChapters dhave dbeen dcross-referenced das dappropriate, dand dan dindex
dis dprovided dtodhelp dstudents dfind dtheir dway daround dthe dbook.
Focus don dstudent dresearch dboxes dare dincluded dwithin dthe dtext dof deach
dchapter. dThese dare dbased don dactual dresearch dprojects, dundertaken dby
dstudents, din dwhich dpoints dmade din dthe dtext dare dillustrated. dIn dmany
dinstances, dthese dworked dexamples dillustrate dpossible dpitfalls dstudents dmay
dcome dacross dwhile dundertaking dtheir dresearch. dWhere da dpitfall dhas dbeen
dillustrated, dit dwill, dit dis dhoped, dhelp dyour dstudents davoid dmaking dthe dsame
5
© Pearson Education Limited 2019
, dmistake. dFurther dillustrations dare dprovided dby dfocus don dmanagement dresearch
dand dresearch din dthe dnews dboxes.
Focus don dmanagement dresearch dboxes ddiscuss drecent dresearch din dbusiness
dand dmanagement. dThese dare dnormally dderived dfrom drefereed dacademic djournal
darticles, dand dstudents dare dlikely dto dbe dable dto ddownload dthe dactual darticles
dfrom donline ddatabases dat dtheir duniversity.
Focus don dresearch din dthe dnews dboxes dprovide dtopical dnews darticles dthat
dillustrate dpertinent dresearch-related dissues. dAll dthese dwill dhelp dstudents dto
dunderstand dthe dtechnique dor didea dand dto dassess dits dsuitability dor
dappropriateness dto dtheir dresearch. dBoxed dchecklists dprovide dstudents dwith
dfurther dfocussed dguidance dfor dtheir down dresearch.
6
© Pearson Education Limited 2019
