Braze Practitioner
A type of testing where one or more variables are changed and tested to see which
changes perform best. Can be done within dashboard campaigns.
A/B Multivariate Testing
Braze defines an ___________ for a given period as any user who has a session at that
time.
Active User
_____________ are Braze's Technology Partners.
Alloys
provides a web service where you can record actions taken by your users directly via
HTTP, rather than through the mobile SDKs. This allows you to, for example, pass user
data to Braze that is not tracked within your app or website.
API
Sometimes referred to as the dashboard, this product controls all of the data and
interactions at the heart of the Braze platform. Braze customers use it to manage
notifications, set up targeted messaging campaigns, and view analytics. Developers use
it to manage settings for integrating apps, such as API keys and push notification
credentials.
Braze (The Product)
Braze offers many _________________________ to reach your customers and users with our
campaigns, Canvas tools, and you can optimize for consistency (and upload images and
other content) using our Templates & Media tools. From there, you can create
Segments and Geofences to target your audience by location or other attributes.
Braze Engagement Tools
,Braze Admins can divide a subset of dashboard users into ____________ with varying user
roles and permissions. This allows Braze Admins to limit access to certain features by
group membership.
Braze Teams
A customizable messaging method to deliver personalized response to your customers.
You can ____________ using different messaging channels to send your unique messages.
Campaigns
A single unified interface where marketers can set up campaigns with multiple messages
and steps to form a cohesive journey. _______________ also lets you compare and optimize
those experiences using comprehensive analytics for the full user experience.
Canvas
This feature expands on marketing personalization to boost customer engagement and
conversions. This feature allows you to insert any information accessible via API directly
into messages you send to users. Connected Content allows for pulling content either
directly from your web server or publicly accessible APIs.
Connected Content
allow you to send a highly targeted, dynamic stream of rich content to your customers
right within the apps they love, without interrupting their experience. Content Cards can
be sent to iOS, Android, and web users.
Content Cards
our data streaming export, is included in certain Braze packages. Braze Currents allows
you to integrate through Data Storage using flat files or to our Behavioral Analytics and
Customer Data partners using a batched JSON payloads to a designated endpoint.
Currents
are a collection of your users’ unique traits. They are best for storing attributes about
your users, or information about low-value actions within your application. You can
assign custom attributes to users within the dashboard. You can filter and segment your
, users according to these attributes for both iOS and Android campaigns.
Custom Attributes
are actions taken by your users; they're best suited for tracking high-value user
interactions with your application.
Custom Events
is counted when a custom attribute is set or updated (even if you’re updating it with the
same value), a custom event or purchase event is logged, any standard data (e.g., email,
first_name, last_name, country, home_city, etc) is logged, when a session starts, and
when a session ends.
Data Point
Connecting a message with a targeted piece of content within a website or mobile app.
__________________ are used to direct customers to their next action or engagement.
Deep Linking
A user is considered ________ when there has been no activity in the last twelve months.
Dormant Users
An end of a communication channel also known as an API _______ is used within the
Braze messaging API for sending and scheduling messages.
Endpoint
occur when a user has reached the desired goal and do not receive a triggered message.
This ensures that the triggered message is still relevant to the user.
Exception Events
An automated limit on messages to ensure users don't receive too many
communications in a short period of time. ______________ allows you to manage
communication without overwhelming your audience.
Frequency Capping
A type of testing where one or more variables are changed and tested to see which
changes perform best. Can be done within dashboard campaigns.
A/B Multivariate Testing
Braze defines an ___________ for a given period as any user who has a session at that
time.
Active User
_____________ are Braze's Technology Partners.
Alloys
provides a web service where you can record actions taken by your users directly via
HTTP, rather than through the mobile SDKs. This allows you to, for example, pass user
data to Braze that is not tracked within your app or website.
API
Sometimes referred to as the dashboard, this product controls all of the data and
interactions at the heart of the Braze platform. Braze customers use it to manage
notifications, set up targeted messaging campaigns, and view analytics. Developers use
it to manage settings for integrating apps, such as API keys and push notification
credentials.
Braze (The Product)
Braze offers many _________________________ to reach your customers and users with our
campaigns, Canvas tools, and you can optimize for consistency (and upload images and
other content) using our Templates & Media tools. From there, you can create
Segments and Geofences to target your audience by location or other attributes.
Braze Engagement Tools
,Braze Admins can divide a subset of dashboard users into ____________ with varying user
roles and permissions. This allows Braze Admins to limit access to certain features by
group membership.
Braze Teams
A customizable messaging method to deliver personalized response to your customers.
You can ____________ using different messaging channels to send your unique messages.
Campaigns
A single unified interface where marketers can set up campaigns with multiple messages
and steps to form a cohesive journey. _______________ also lets you compare and optimize
those experiences using comprehensive analytics for the full user experience.
Canvas
This feature expands on marketing personalization to boost customer engagement and
conversions. This feature allows you to insert any information accessible via API directly
into messages you send to users. Connected Content allows for pulling content either
directly from your web server or publicly accessible APIs.
Connected Content
allow you to send a highly targeted, dynamic stream of rich content to your customers
right within the apps they love, without interrupting their experience. Content Cards can
be sent to iOS, Android, and web users.
Content Cards
our data streaming export, is included in certain Braze packages. Braze Currents allows
you to integrate through Data Storage using flat files or to our Behavioral Analytics and
Customer Data partners using a batched JSON payloads to a designated endpoint.
Currents
are a collection of your users’ unique traits. They are best for storing attributes about
your users, or information about low-value actions within your application. You can
assign custom attributes to users within the dashboard. You can filter and segment your
, users according to these attributes for both iOS and Android campaigns.
Custom Attributes
are actions taken by your users; they're best suited for tracking high-value user
interactions with your application.
Custom Events
is counted when a custom attribute is set or updated (even if you’re updating it with the
same value), a custom event or purchase event is logged, any standard data (e.g., email,
first_name, last_name, country, home_city, etc) is logged, when a session starts, and
when a session ends.
Data Point
Connecting a message with a targeted piece of content within a website or mobile app.
__________________ are used to direct customers to their next action or engagement.
Deep Linking
A user is considered ________ when there has been no activity in the last twelve months.
Dormant Users
An end of a communication channel also known as an API _______ is used within the
Braze messaging API for sending and scheduling messages.
Endpoint
occur when a user has reached the desired goal and do not receive a triggered message.
This ensures that the triggered message is still relevant to the user.
Exception Events
An automated limit on messages to ensure users don't receive too many
communications in a short period of time. ______________ allows you to manage
communication without overwhelming your audience.
Frequency Capping
