Consumer Behavior: Buying, Having, Being –
ST
13th Edition
UV
Test Bank
IA
_A
Michael R. Solomon
PP
RO
Comprehensive Test Bank for Instructors and
Students
VE
© Michael R. Solomon
D?
All rights reserved. Reproduction or distribution without permission is prohibited.
??
©STUDYSTREAM
, Consumer Behavior, 13e (Solomon)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
ST
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
UV
D) content generator
Answer: B
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
IA
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
_A
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
PP
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking
RO
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
VE
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
D?
AACSB: Application of knowledge
??
1
Copyright © 2023 Pearson Education, Inc.
, 4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) brand loyalty
ST
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
UV
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
B) purchase
IA
C) postpurchase
D) All of the above
Answer: D
Diff: 1
_A
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
6) Which of the following is NOT a stage of the consumption process?
A) desire
PP
B) prepurchase
C) purchase
D) postpurchase
Answer: A
Diff: 1
RO
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
7) According to the basic marketing concept, a firm exists to ________, only to the extent that
they understand the people or organizations that will use the products and services they sell.
VE
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
Answer: D
D?
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
??
2
Copyright © 2023 Pearson Education, Inc.
, 8) Which of the following is NOT considered a demographic?
A) sex
B) income
ST
C) lifestyle
D) occupation
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
UV
AACSB: Application of knowledge
9) A transaction in which two or more organizations or people give and receive something of
value is called ________.
A) buyer behavior
B) an exchange
IA
C) perception
D) consumer perspective
Answer: B
Diff: 1
_A
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
10) ________ are statistics that measure observable aspects of population.
A) Psychographics
PP
B) Lifestyles
C) Demographics
D) Benefits
Answer: C
Diff: 2
RO
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
11) When a transaction occurs between two or more organizations or people who give and
receive something of value, an exchange has taken place.
VE
Answer: TRUE
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
D?
12) According to the definition of consumer behavior, how a consumer disposes of an idea and
accepts another is part of consumer behavior.
Answer: TRUE
Diff: 2
LO: 1.1: Consumer behavior is a process.
??
AACSB: Application of knowledge
3
Copyright © 2023 Pearson Education, Inc.
ST
13th Edition
UV
Test Bank
IA
_A
Michael R. Solomon
PP
RO
Comprehensive Test Bank for Instructors and
Students
VE
© Michael R. Solomon
D?
All rights reserved. Reproduction or distribution without permission is prohibited.
??
©STUDYSTREAM
, Consumer Behavior, 13e (Solomon)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
ST
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
UV
D) content generator
Answer: B
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
IA
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
_A
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
PP
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking
RO
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
VE
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
D?
AACSB: Application of knowledge
??
1
Copyright © 2023 Pearson Education, Inc.
, 4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) brand loyalty
ST
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
UV
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
B) purchase
IA
C) postpurchase
D) All of the above
Answer: D
Diff: 1
_A
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
6) Which of the following is NOT a stage of the consumption process?
A) desire
PP
B) prepurchase
C) purchase
D) postpurchase
Answer: A
Diff: 1
RO
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
7) According to the basic marketing concept, a firm exists to ________, only to the extent that
they understand the people or organizations that will use the products and services they sell.
VE
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
Answer: D
D?
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
??
2
Copyright © 2023 Pearson Education, Inc.
, 8) Which of the following is NOT considered a demographic?
A) sex
B) income
ST
C) lifestyle
D) occupation
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
UV
AACSB: Application of knowledge
9) A transaction in which two or more organizations or people give and receive something of
value is called ________.
A) buyer behavior
B) an exchange
IA
C) perception
D) consumer perspective
Answer: B
Diff: 1
_A
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
10) ________ are statistics that measure observable aspects of population.
A) Psychographics
PP
B) Lifestyles
C) Demographics
D) Benefits
Answer: C
Diff: 2
RO
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
11) When a transaction occurs between two or more organizations or people who give and
receive something of value, an exchange has taken place.
VE
Answer: TRUE
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
D?
12) According to the definition of consumer behavior, how a consumer disposes of an idea and
accepts another is part of consumer behavior.
Answer: TRUE
Diff: 2
LO: 1.1: Consumer behavior is a process.
??
AACSB: Application of knowledge
3
Copyright © 2023 Pearson Education, Inc.
