PRM Exam 1 Questions AND Correct Answers
*"All my life, I always knew I wanted to be somebody. I see
now I should've been more specific." What does this mean?
a. blaming others for difficulties in life
b. saying never took responsibility for her life
c. she had a poorly defined personal mission
d. saying she was never really aware of her problesm - ✔✔c
*"I want to graduate from pharmacy school in spring 2011
with minimum 3.5 GPA," is example of what?
a. objective
b. mission
c. goal
d. vision - ✔✔a
*5 basic steps in managing yourself - ✔✔1) Take responsibility
for your life
2) Know yourself
3) Decide what you want to do
4) Establish goals and objectives to achieve this
5) Take action
,*A situation analysis covers: - ✔✔*External environmental
forces (competition, economy, healthcare environment,
demographic changes)
*Internal non-marketing resources (current finances,
sufficient workers with right skills, image)
xGroups of cusomters covered by pharmacy and strategies to
satisfy them
xkey measures of marketing performance
*SWOT analysis
*USP analysis
*A synonym for planning is forecasting: T or F - ✔✔F
*AAC - ✔✔Actual acquisition cost: price pharmacy pays to
obtain the prescriptino drug
*According to Frederick Herzberg, what are the powerful
motivators in our lives? What does he say is not a powerful
motivator? - ✔✔Opportunity to learn, grow in responsibilities,
contribute to others, and be recognized for achievements
Money
,*AH is a pharmacist who takes on extra responsibilites at
work. When asked why he worked much harder than the boss
expected him to, AH replied, "One never knows what the
future will bring. I am learning now to prepare for my next
job." The purpose of using one's current job to train for future
jobs is a good strategy in managine oneself because it helps
pharmacists do which of teh following?
a. hop from job to job to maximize salary
b. make one's employer happy
c. avoid being complacent about your professional
development
d. gain upper hand in negotiations with employers - ✔✔c
*AIDA - ✔✔Attract attention
Induce interest
Develop desire to buy
Activate the sale
*AMP - ✔✔Average manufacturer's price: federal
determination of a cost for prescription drugs at the retail
level for Medicaid prescriptions
, *Appropriate advertising media for pharmacies -
✔✔Newspaper: local widely read, quick, response, variety of
options; circulation may be larger than trade area, hard to
reach young, lower publication quality
Radio: prevalent, good for local, short lead time, low cost,
audience selectivity, can be more persuasive than print,
human voice can convey urgency; need for repetition and
brevity, no visual reinforcement, more difficult to plan than
print, hard to get desired slots
TV: most glamorous and conspicuous, visual; expensive,
products must have mass appeal, expertise for production
*Are hospital pharmacies considered profit or cost centers?
Why? - ✔✔Cost center
Prospective payment-must be more efficient
*Are people willing to pay more for needs or wants? -
✔✔Wants
*"All my life, I always knew I wanted to be somebody. I see
now I should've been more specific." What does this mean?
a. blaming others for difficulties in life
b. saying never took responsibility for her life
c. she had a poorly defined personal mission
d. saying she was never really aware of her problesm - ✔✔c
*"I want to graduate from pharmacy school in spring 2011
with minimum 3.5 GPA," is example of what?
a. objective
b. mission
c. goal
d. vision - ✔✔a
*5 basic steps in managing yourself - ✔✔1) Take responsibility
for your life
2) Know yourself
3) Decide what you want to do
4) Establish goals and objectives to achieve this
5) Take action
,*A situation analysis covers: - ✔✔*External environmental
forces (competition, economy, healthcare environment,
demographic changes)
*Internal non-marketing resources (current finances,
sufficient workers with right skills, image)
xGroups of cusomters covered by pharmacy and strategies to
satisfy them
xkey measures of marketing performance
*SWOT analysis
*USP analysis
*A synonym for planning is forecasting: T or F - ✔✔F
*AAC - ✔✔Actual acquisition cost: price pharmacy pays to
obtain the prescriptino drug
*According to Frederick Herzberg, what are the powerful
motivators in our lives? What does he say is not a powerful
motivator? - ✔✔Opportunity to learn, grow in responsibilities,
contribute to others, and be recognized for achievements
Money
,*AH is a pharmacist who takes on extra responsibilites at
work. When asked why he worked much harder than the boss
expected him to, AH replied, "One never knows what the
future will bring. I am learning now to prepare for my next
job." The purpose of using one's current job to train for future
jobs is a good strategy in managine oneself because it helps
pharmacists do which of teh following?
a. hop from job to job to maximize salary
b. make one's employer happy
c. avoid being complacent about your professional
development
d. gain upper hand in negotiations with employers - ✔✔c
*AIDA - ✔✔Attract attention
Induce interest
Develop desire to buy
Activate the sale
*AMP - ✔✔Average manufacturer's price: federal
determination of a cost for prescription drugs at the retail
level for Medicaid prescriptions
, *Appropriate advertising media for pharmacies -
✔✔Newspaper: local widely read, quick, response, variety of
options; circulation may be larger than trade area, hard to
reach young, lower publication quality
Radio: prevalent, good for local, short lead time, low cost,
audience selectivity, can be more persuasive than print,
human voice can convey urgency; need for repetition and
brevity, no visual reinforcement, more difficult to plan than
print, hard to get desired slots
TV: most glamorous and conspicuous, visual; expensive,
products must have mass appeal, expertise for production
*Are hospital pharmacies considered profit or cost centers?
Why? - ✔✔Cost center
Prospective payment-must be more efficient
*Are people willing to pay more for needs or wants? -
✔✔Wants
