IMC 391 midterm Exam Questions AND Correct Answers
According to the PESO model, a blog post written by your
company is a form of what kind of media? - ✔✔Owned
According to the PESO model, a Facebook ad is a form of what
kind of media? - ✔✔Paid
According to the PESO model, a YouTube video on your
company's channel is a form of what kind of media? -
✔✔Owned
According to the PESO model, retweets and likes are a form of
what kind of media? - ✔✔Earned
According to the PESO model, word-of-mouth marketing is a
form of what kind of media? - ✔✔Earned
According to the text, which of the following is NOT a
personality trait necessary to succeed in PR? - ✔✔All of these
are personality traits necessary to succeed in PR
, As marketing shifted to digital and became more customer
focused, Bob Lauterborn suggested changing the 4 Ps to the
________. - ✔✔4 C's
Business partner and wife of Edward Bernays, this feminist
pioneer was the first woman to use her maiden name on her
passport and on her daughters' birth certificates. - ✔✔Doris
Fleischman
Define publics in the context of PR. - ✔✔Groups of people
with common interests that are important to an organization
Define secondary publics. - ✔✔Those who may express an
interest in your product or service
Founders Brewing Company was sued for ________. -
✔✔racial discrimination
In 2012, what organization decided to address the lack of
consistency and modernize the definition of public relations? -
✔✔Public Relations Society of America (PRSA)
According to the PESO model, a blog post written by your
company is a form of what kind of media? - ✔✔Owned
According to the PESO model, a Facebook ad is a form of what
kind of media? - ✔✔Paid
According to the PESO model, a YouTube video on your
company's channel is a form of what kind of media? -
✔✔Owned
According to the PESO model, retweets and likes are a form of
what kind of media? - ✔✔Earned
According to the PESO model, word-of-mouth marketing is a
form of what kind of media? - ✔✔Earned
According to the text, which of the following is NOT a
personality trait necessary to succeed in PR? - ✔✔All of these
are personality traits necessary to succeed in PR
, As marketing shifted to digital and became more customer
focused, Bob Lauterborn suggested changing the 4 Ps to the
________. - ✔✔4 C's
Business partner and wife of Edward Bernays, this feminist
pioneer was the first woman to use her maiden name on her
passport and on her daughters' birth certificates. - ✔✔Doris
Fleischman
Define publics in the context of PR. - ✔✔Groups of people
with common interests that are important to an organization
Define secondary publics. - ✔✔Those who may express an
interest in your product or service
Founders Brewing Company was sued for ________. -
✔✔racial discrimination
In 2012, what organization decided to address the lack of
consistency and modernize the definition of public relations? -
✔✔Public Relations Society of America (PRSA)
