BA 170 Exam Questions AND Correct Answers
3 important things for brands - ✔✔- have something
they want/need
- deliver the products
- build relationship to consumers
4Ps - ✔✔Product, Price, Place, Promotion
7Ps - ✔✔product, price, place, promotion, people,
process, physical evidence
accepted - ✔✔the brand is actively considered and
might even be in regular trial rotation or rfavorite
any consumer decision is based on - ✔✔creates value
build relationships
assessing growth options - ✔✔determine growth
potential with the following criteria:
,market position
rivalry intensity
awareness - ✔✔knows the brand exists and can recall
or associate value proposition, but does not consider
purchase
bad, unethical advertising - ✔✔frontrow
basic needs - ✔✔if you don't provide, consumers would
be dissatisfied
behavioral variables - ✔✔attitudes and actions that
refer to the consumers' current methods of satisfying
needs (usage method, purchase method, usage
frequency, purchase frequency)
benefit - ✔✔attributes that a consumer feels or gains
from using a brand
, - functional or emotional or both
created and communicated by brands; not ingredients
benefit barrier - ✔✔brand is not of sufficient value to
me
brand does not represent my preferred image
Brand & consumer analysis - ✔✔what are relevant
trends for the target consumer
What are current consumer mindsets towards the
brand (or the market)? What consumer insight allows
the brand to leverage its Value Proposition and Brand
Image?
Brand definition audit - ✔✔simply defining the core
benefits or unique features under each marketing mix
variable
3 important things for brands - ✔✔- have something
they want/need
- deliver the products
- build relationship to consumers
4Ps - ✔✔Product, Price, Place, Promotion
7Ps - ✔✔product, price, place, promotion, people,
process, physical evidence
accepted - ✔✔the brand is actively considered and
might even be in regular trial rotation or rfavorite
any consumer decision is based on - ✔✔creates value
build relationships
assessing growth options - ✔✔determine growth
potential with the following criteria:
,market position
rivalry intensity
awareness - ✔✔knows the brand exists and can recall
or associate value proposition, but does not consider
purchase
bad, unethical advertising - ✔✔frontrow
basic needs - ✔✔if you don't provide, consumers would
be dissatisfied
behavioral variables - ✔✔attitudes and actions that
refer to the consumers' current methods of satisfying
needs (usage method, purchase method, usage
frequency, purchase frequency)
benefit - ✔✔attributes that a consumer feels or gains
from using a brand
, - functional or emotional or both
created and communicated by brands; not ingredients
benefit barrier - ✔✔brand is not of sufficient value to
me
brand does not represent my preferred image
Brand & consumer analysis - ✔✔what are relevant
trends for the target consumer
What are current consumer mindsets towards the
brand (or the market)? What consumer insight allows
the brand to leverage its Value Proposition and Brand
Image?
Brand definition audit - ✔✔simply defining the core
benefits or unique features under each marketing mix
variable
