GLO-BUS DECISIONS & REPORTS YEAR 7
Industry 8 Competitive Intelligence Reports — Comparative Competitive Efforts Year 7
Co. G
Competitive Efforts by Company Ind. vs Ind.
North America
A B C D E F G H I J Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 241 310 376 330 407 300 321 396 350 330 336 -4.5 %
P/Q Rating (1 to 10 stars) 4.5★ 5.3★ 6.0★ 5.4★ 5.1★ 4.9★ 4.9★ 6.2★ 5.5★ 5.9★ 5.4★ -9.3 %
Brand Reputation (prior-year image) 71 65 72 69 73 72 100 77 66 75 74 +35.1 %
Number of Models 3 3 3 3 4 3 4 4 4 3 3.4 +17.6 %
Retail Multi-Store Chains 32 46 47 32 47 42 45 46 46 47 43 +4.7 %
Outlets Online Retailers 66 96 94 66 96 81 95 95 95 96 88 +8.0 %
Local Retailers 2,760 3,893 3,889 2,760 3,893 3,360 3,893 3,884 3,897 3,877 3,611 +7.8 %
Retailer Support ($ per unit) 3.32 13.89 9.46 15.64 5.14 12.09 9.36 10.47 13.89 9.93 10.32 -9.3 %
Advertising Budget ($000s) 2,300 3,500 7,800 3,300 2,700 3,000 4,000 4,920 3,500 2,800 3,782 +5.8 %
Website Displays ($000s) 850 1,500 3,530 1,500 2,000 2,500 2,850 4,578 3,000 2,500 2,481 +14.9 %
Sales PromotionsWeeks 16 8 16 9 16 12 10 15 10 9 12.1 -17.4 %
Discount 22.0 % 15.0 % 20.0 % 17.0 % 20.0 % 10.0 % 15.0 % 12.0 % 13.0 % 16.0 % 16.0 % -6.3 %
Warranty Period (days) 90 120 180 180 360 120 180 180 180 90 168 +7.1 %
Demand for ACC Units (000s) 361.8 280.8 323.3 249.3 243.0 273.0 315.3 283.5 288.0 271.9 289.0 +9.1 %
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0
AC Camera Units Sold (000s) 361.8 280.8 323.3 249.3 243.0 273.0 315.3 283.5 288.0 271.9 289.0 +9.1 %
Market Share 12.5 % 9.7 % 11.2 % 8.6 % 8.4 % 9.4 % 10.9 % 9.8 % 10.0 % 9.4 % 10.0 % +0.9 pts.
Special AC Camera Contracts
Discount Offer (% off standard price)
0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % Avg. Discount = 0.0 %
0 0 0 0 0 0 0 0 0 Avg. Value Index = 0
0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Total Units = 0.0 k
UAV DRONE SEGMENT
Price 1,700
(average direct-sale $ per unit) 2,750 2,500 2,650 2,400 1,900 1,780 2,260 2,200 1,700 2,184 -18.5 %
9% 15 % 16 % 15 % 20 % 15 % 9% 10 % 16 % 12 % 13.7 % -34.3 %
4.5★ 6.5★ 6.0★ 7.0★ 6.5★ 5.5★ 4.9★ 5.7★ 5.8★ 5.5★ 5.8★ -15.5 %
71 65 72 69 73 72 100 77 66 75 74 +35.1 %
2 2 2 2 2 2 3 2 3 2 2.2 +36.4 %
38 30 42 32 52 29 52 48 48 53 42 +23.8 %
3,100 3,500 3,000 2,700 1,600 3,000 3,000 4,500 3,500 2,500 3,040 -1.3 %
6,700 4,000 6,000 3,500 1,400 2,800 5,000 4,700 3,000 3,200 4,030 +24.1 %
375.00 99.01 0.00 173.91 38.83 98.04 727.27 336.96 176.47 181.16 220.67 +229.6 %
180 180 180 120 360 180 180 120 180 120 180 0%
44.8 21.1 28.0 21.3 28.1 30.5 52.4 29.8 26.0 40.4 32.2 +62.7 %
Demand 3rd-Party Retailers 2.4 10.1 7.4 11.5 10.3 20.4 5.5 9.2 17.0 13.8 10.8 -49.1 %
(000s) Total Demand 47.2 31.2 35.4 32.8 38.4 50.9 57.9 39.0 43.0 54.2 43.0 +34.7 %
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0
UAV Drone Units Sold (000s) 47.2 31.2 35.4 32.8 38.4 50.9 57.9 39.0 43.0 54.2 43.0 +34.7 %
Market Share 11.0 % 7.3 % 8.2 % 7.6 % 8.9 % 11.8 % 13.5 % 9.1 % 10.0 % 12.6 % 10.0 % +3.5 pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1
1/8
, Industry 8 Competitive Intelligence Reports — Comparative Competitive Efforts Year 7
Co. G
Competitive Efforts by Company Ind. vs Ind.
Europe-Africa
A B C D E F G H I J Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 268 310 376 316 396 300 321 396 355 330 337 -4.7 %
P/Q Rating (1 to 10 stars) 4.5★ 5.3★ 6.0★ 5.4★ 5.1★ 4.9★ 4.9★ 6.2★ 5.5★ 5.9★ 5.4★ -9.3 %
Brand Reputation (prior-year image) 71 65 72 69 73 72 100 77 66 75 74 +35.1 %
Number of Models 3 3 3 3 4 3 4 4 4 3 3.4 +17.6 %
Retail Multi-Store Chains 24 40 40 23 39 40 38 38 39 39 36 +5.6 %
Outlets Online Retailers 51 80 80 48 81 75 82 81 81 82 74 +10.8 %
Local Retailers 2,050 3,321 3,321 1,900 3,324 3,250 3,301 3,323 3,304 3,314 3,041 +8.5 %
Retailer Support ($ per unit) 4.34 10.70 9.13 15.71 7.79 12.30 10.22 15.96 16.80 12.12 11.51 -11.2 %
Advertising Budget ($000s) 2,300 2,700 6,500 3,300 3,600 3,000 4,000 4,560 3,300 2,800 3,606 +10.9 %
Website Displays ($000s) 850 1,200 2,000 1,300 1,600 2,500 2,900 3,460 2,500 2,700 2,101 +38.0 %
Sales PromotionsWeeks 16 8 16 9 16 12 10 15 10 9 12.1 -17.4 %
Discount 22.0 % 13.0 % 16.0 % 17.0 % 20.0 % 10.0 % 15.0 % 12.0 % 13.0 % 16.0 % 15.4 % -2.6 %
Warranty Period (days) 90 120 180 180 360 120 180 180 180 90 168 +7.1 %
Demand for ACC Units (000s) 276.2 228.9 258.5 229.2 224.7 244.0 278.8 246.5 244.0 239.2 247.0 +12.9 %
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0
AC Camera Units Sold (000s) 276.2 228.9 258.5 229.2 224.7 244.0 278.8 246.5 244.0 239.2 247.0 +12.9 %
Market Share 11.2 % 9.3 % 10.5 % 9.3 % 9.1 % 9.9 % 11.3 % 10.0 % 9.9 % 9.7 % 10.0 % +1.3 pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % Avg. Discount = 0.0 %
Value Index 0 0 0 0 0 0 0 0 0 0 Avg. Value Index = 0
Special Contract Units Sold (000s) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Total Units = 0.0 k
UAV DRONE SEGMENT
1,800 2,750
Price (average direct-sale $ per unit) 2,500 2,650 2,400 1,900 1,779 2,260 2,265 1,600 2,190 -18.8 %
Discount to Online Retailers 9% 15 % 14 % 15 % 20 % 15 % 9% 10 % 16 % 12 % 13.5 % -33.3 %
P/Q Rating (1 to 10 stars) 4.5★ 6.5★ 6.0★ 7.0★ 6.5★ 5.5★ 4.9★ 5.7★ 5.8★ 5.5★ 5.8★ -15.5 %
Brand Reputation (prior-year image) 71 65 72 69 73 72 100 77 66 75 74 +35.1 %
Number of Models 2 2 2 2 2 2 3 2 3 2 2.2 +36.4 %
Online Retailers 30 27 34 28 38 23 44 37 37 38 34 +29.4 %
Website Displays ($000s) 1,300 3,500 3,000 2,700 1,000 3,000 3,000 3,900 3,300 2,500 2,720 +10.3 %
Search Engine Advertising ($000s) 6,600 4,000 5,200 3,500 1,400 2,500 5,000 5,000 3,000 3,100 3,930 +27.2 %
Retailer Recruitment ($ per unit) 428.57 103.70 0.00 195.88 48.19 121.95 800.00 405.06 217.39 179.86 250.06 +219.9 %
Warranty Period (days) 180 180 180 120 360 180 180 120 180 120 180 0%
Drone Unit Direct (company website) 32.2 17.3 23.0 17.0 22.2 24.7 42.8 23.7 20.2 36.7 26.0 +64.6 %
Demand 3rd-Party Retailers 2.1 8.1 5.0 9.7 8.3 16.4 5.0 7.9 13.8 13.9 9.0 -44.4 %
(000s) Total Demand 34.3 25.4 28.0 26.7 30.5 41.1 47.8 31.6 34.0 50.6 35.0 +36.6 %
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0
UAV Drone Units Sold (000s) 34.3 25.4 28.0 26.7 30.5 41.1 47.8 31.6 34.0 50.6 35.0 +36.6 %
Market Share 9.8 % 7.3 % 8.0 % 7.6 % 8.7 % 11.7 % 13.7 % 9.0 % 9.7 % 14.4 % 10.0 % +3.7 pts.
AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA
Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1
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Industry 8 Competitive Intelligence Reports — Comparative Competitive Efforts Year 7
Co. G
Competitive Efforts by Company Ind. vs Ind.
North America
A B C D E F G H I J Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 241 310 376 330 407 300 321 396 350 330 336 -4.5 %
P/Q Rating (1 to 10 stars) 4.5★ 5.3★ 6.0★ 5.4★ 5.1★ 4.9★ 4.9★ 6.2★ 5.5★ 5.9★ 5.4★ -9.3 %
Brand Reputation (prior-year image) 71 65 72 69 73 72 100 77 66 75 74 +35.1 %
Number of Models 3 3 3 3 4 3 4 4 4 3 3.4 +17.6 %
Retail Multi-Store Chains 32 46 47 32 47 42 45 46 46 47 43 +4.7 %
Outlets Online Retailers 66 96 94 66 96 81 95 95 95 96 88 +8.0 %
Local Retailers 2,760 3,893 3,889 2,760 3,893 3,360 3,893 3,884 3,897 3,877 3,611 +7.8 %
Retailer Support ($ per unit) 3.32 13.89 9.46 15.64 5.14 12.09 9.36 10.47 13.89 9.93 10.32 -9.3 %
Advertising Budget ($000s) 2,300 3,500 7,800 3,300 2,700 3,000 4,000 4,920 3,500 2,800 3,782 +5.8 %
Website Displays ($000s) 850 1,500 3,530 1,500 2,000 2,500 2,850 4,578 3,000 2,500 2,481 +14.9 %
Sales PromotionsWeeks 16 8 16 9 16 12 10 15 10 9 12.1 -17.4 %
Discount 22.0 % 15.0 % 20.0 % 17.0 % 20.0 % 10.0 % 15.0 % 12.0 % 13.0 % 16.0 % 16.0 % -6.3 %
Warranty Period (days) 90 120 180 180 360 120 180 180 180 90 168 +7.1 %
Demand for ACC Units (000s) 361.8 280.8 323.3 249.3 243.0 273.0 315.3 283.5 288.0 271.9 289.0 +9.1 %
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0
AC Camera Units Sold (000s) 361.8 280.8 323.3 249.3 243.0 273.0 315.3 283.5 288.0 271.9 289.0 +9.1 %
Market Share 12.5 % 9.7 % 11.2 % 8.6 % 8.4 % 9.4 % 10.9 % 9.8 % 10.0 % 9.4 % 10.0 % +0.9 pts.
Special AC Camera Contracts
Discount Offer (% off standard price)
0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % Avg. Discount = 0.0 %
0 0 0 0 0 0 0 0 0 Avg. Value Index = 0
0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Total Units = 0.0 k
UAV DRONE SEGMENT
Price 1,700
(average direct-sale $ per unit) 2,750 2,500 2,650 2,400 1,900 1,780 2,260 2,200 1,700 2,184 -18.5 %
9% 15 % 16 % 15 % 20 % 15 % 9% 10 % 16 % 12 % 13.7 % -34.3 %
4.5★ 6.5★ 6.0★ 7.0★ 6.5★ 5.5★ 4.9★ 5.7★ 5.8★ 5.5★ 5.8★ -15.5 %
71 65 72 69 73 72 100 77 66 75 74 +35.1 %
2 2 2 2 2 2 3 2 3 2 2.2 +36.4 %
38 30 42 32 52 29 52 48 48 53 42 +23.8 %
3,100 3,500 3,000 2,700 1,600 3,000 3,000 4,500 3,500 2,500 3,040 -1.3 %
6,700 4,000 6,000 3,500 1,400 2,800 5,000 4,700 3,000 3,200 4,030 +24.1 %
375.00 99.01 0.00 173.91 38.83 98.04 727.27 336.96 176.47 181.16 220.67 +229.6 %
180 180 180 120 360 180 180 120 180 120 180 0%
44.8 21.1 28.0 21.3 28.1 30.5 52.4 29.8 26.0 40.4 32.2 +62.7 %
Demand 3rd-Party Retailers 2.4 10.1 7.4 11.5 10.3 20.4 5.5 9.2 17.0 13.8 10.8 -49.1 %
(000s) Total Demand 47.2 31.2 35.4 32.8 38.4 50.9 57.9 39.0 43.0 54.2 43.0 +34.7 %
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0
UAV Drone Units Sold (000s) 47.2 31.2 35.4 32.8 38.4 50.9 57.9 39.0 43.0 54.2 43.0 +34.7 %
Market Share 11.0 % 7.3 % 8.2 % 7.6 % 8.9 % 11.8 % 13.5 % 9.1 % 10.0 % 12.6 % 10.0 % +3.5 pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1
1/8
, Industry 8 Competitive Intelligence Reports — Comparative Competitive Efforts Year 7
Co. G
Competitive Efforts by Company Ind. vs Ind.
Europe-Africa
A B C D E F G H I J Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 268 310 376 316 396 300 321 396 355 330 337 -4.7 %
P/Q Rating (1 to 10 stars) 4.5★ 5.3★ 6.0★ 5.4★ 5.1★ 4.9★ 4.9★ 6.2★ 5.5★ 5.9★ 5.4★ -9.3 %
Brand Reputation (prior-year image) 71 65 72 69 73 72 100 77 66 75 74 +35.1 %
Number of Models 3 3 3 3 4 3 4 4 4 3 3.4 +17.6 %
Retail Multi-Store Chains 24 40 40 23 39 40 38 38 39 39 36 +5.6 %
Outlets Online Retailers 51 80 80 48 81 75 82 81 81 82 74 +10.8 %
Local Retailers 2,050 3,321 3,321 1,900 3,324 3,250 3,301 3,323 3,304 3,314 3,041 +8.5 %
Retailer Support ($ per unit) 4.34 10.70 9.13 15.71 7.79 12.30 10.22 15.96 16.80 12.12 11.51 -11.2 %
Advertising Budget ($000s) 2,300 2,700 6,500 3,300 3,600 3,000 4,000 4,560 3,300 2,800 3,606 +10.9 %
Website Displays ($000s) 850 1,200 2,000 1,300 1,600 2,500 2,900 3,460 2,500 2,700 2,101 +38.0 %
Sales PromotionsWeeks 16 8 16 9 16 12 10 15 10 9 12.1 -17.4 %
Discount 22.0 % 13.0 % 16.0 % 17.0 % 20.0 % 10.0 % 15.0 % 12.0 % 13.0 % 16.0 % 15.4 % -2.6 %
Warranty Period (days) 90 120 180 180 360 120 180 180 180 90 168 +7.1 %
Demand for ACC Units (000s) 276.2 228.9 258.5 229.2 224.7 244.0 278.8 246.5 244.0 239.2 247.0 +12.9 %
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0
AC Camera Units Sold (000s) 276.2 228.9 258.5 229.2 224.7 244.0 278.8 246.5 244.0 239.2 247.0 +12.9 %
Market Share 11.2 % 9.3 % 10.5 % 9.3 % 9.1 % 9.9 % 11.3 % 10.0 % 9.9 % 9.7 % 10.0 % +1.3 pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % Avg. Discount = 0.0 %
Value Index 0 0 0 0 0 0 0 0 0 0 Avg. Value Index = 0
Special Contract Units Sold (000s) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Total Units = 0.0 k
UAV DRONE SEGMENT
1,800 2,750
Price (average direct-sale $ per unit) 2,500 2,650 2,400 1,900 1,779 2,260 2,265 1,600 2,190 -18.8 %
Discount to Online Retailers 9% 15 % 14 % 15 % 20 % 15 % 9% 10 % 16 % 12 % 13.5 % -33.3 %
P/Q Rating (1 to 10 stars) 4.5★ 6.5★ 6.0★ 7.0★ 6.5★ 5.5★ 4.9★ 5.7★ 5.8★ 5.5★ 5.8★ -15.5 %
Brand Reputation (prior-year image) 71 65 72 69 73 72 100 77 66 75 74 +35.1 %
Number of Models 2 2 2 2 2 2 3 2 3 2 2.2 +36.4 %
Online Retailers 30 27 34 28 38 23 44 37 37 38 34 +29.4 %
Website Displays ($000s) 1,300 3,500 3,000 2,700 1,000 3,000 3,000 3,900 3,300 2,500 2,720 +10.3 %
Search Engine Advertising ($000s) 6,600 4,000 5,200 3,500 1,400 2,500 5,000 5,000 3,000 3,100 3,930 +27.2 %
Retailer Recruitment ($ per unit) 428.57 103.70 0.00 195.88 48.19 121.95 800.00 405.06 217.39 179.86 250.06 +219.9 %
Warranty Period (days) 180 180 180 120 360 180 180 120 180 120 180 0%
Drone Unit Direct (company website) 32.2 17.3 23.0 17.0 22.2 24.7 42.8 23.7 20.2 36.7 26.0 +64.6 %
Demand 3rd-Party Retailers 2.1 8.1 5.0 9.7 8.3 16.4 5.0 7.9 13.8 13.9 9.0 -44.4 %
(000s) Total Demand 34.3 25.4 28.0 26.7 30.5 41.1 47.8 31.6 34.0 50.6 35.0 +36.6 %
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0
UAV Drone Units Sold (000s) 34.3 25.4 28.0 26.7 30.5 41.1 47.8 31.6 34.0 50.6 35.0 +36.6 %
Market Share 9.8 % 7.3 % 8.0 % 7.6 % 8.7 % 11.7 % 13.7 % 9.0 % 9.7 % 14.4 % 10.0 % +3.7 pts.
AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA
Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1
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