BA 342 FINAL EXAM Questions AND Correct Answers
"free" - ✔✔used as an ambigous technique because not really
free.. they have to pay after those three months are up you
literally have to call and cancel
like spotify
"sale" - ✔✔marking up the price so it can look like they have a
sale on the item
JCPenney study
2 big categories for consumer stakeholder focus - ✔✔product
information and product itself
2 to 1 effect and iceberg model - ✔✔if you had a bad
experience you tell 2 people only one with a good experience
iceberg: 1-5% complain to mgmt
45% complain to front line
50% problem but no complaint
3 complaint leaders - ✔✔banking
advertising
,automotive
3 perspectives about social and financial preformance - ✔✔1-
socially responsible firms are more financially profitable
2- firms financial performance is a driver of its social
performance
3- interactive relationship between and among social
performance, financial performance, and corporate
reputation
4 big advertising issues - ✔✔ambiguous advertising
concealed facts
psychological appeals
exagherrate
4 buckets of stake holders - ✔✔employees
consumers
community
government and non-government
6 categories for safety - ✔✔transportation
,contact with objects
violent acts
harmful substances
fires and explosions
falls
absolute liability - ✔✔the company can be blamed for the
defectiveness of the product even if it was scientifically
proven to be able at the time and manufacture of the sale
ad creep or ambient advertising - ✔✔ads showing up in places
they shouldnt be or that are unexpected
advertising to children and examples and video - ✔✔intent to
buy (8-12) when they start to realize.. younger children have
no idea na dtake everything the ads say as fact
ethics of advertising to children video talked about how 50
million of consumer spending is inflenced by children and food
products are an issue and there are little policies and research
ex- mobile phone industry and victorias secret and young
woman
, against CSR - ✔✔most dont actually argue against CSR just
against their motives for doing it
businesses are not equipped- they do not have necessary
social skills to make decisions
dilutes business purposes- if they pursue CSR too vigorously
they would loose original business purpose
too much power already invested in big companies
global competitiveness- the increasing cost to make
environmentally sustainable products will put us out of
competition with the rest of the world
alternative dispute resolution
4 ways - ✔✔ombudsman
peer review panel
open door policy
arbitrary meditation
alternative dispute resolution - ✔✔refers to eays of resolving
disputes that avoid ligitation
amazon and apple
"free" - ✔✔used as an ambigous technique because not really
free.. they have to pay after those three months are up you
literally have to call and cancel
like spotify
"sale" - ✔✔marking up the price so it can look like they have a
sale on the item
JCPenney study
2 big categories for consumer stakeholder focus - ✔✔product
information and product itself
2 to 1 effect and iceberg model - ✔✔if you had a bad
experience you tell 2 people only one with a good experience
iceberg: 1-5% complain to mgmt
45% complain to front line
50% problem but no complaint
3 complaint leaders - ✔✔banking
advertising
,automotive
3 perspectives about social and financial preformance - ✔✔1-
socially responsible firms are more financially profitable
2- firms financial performance is a driver of its social
performance
3- interactive relationship between and among social
performance, financial performance, and corporate
reputation
4 big advertising issues - ✔✔ambiguous advertising
concealed facts
psychological appeals
exagherrate
4 buckets of stake holders - ✔✔employees
consumers
community
government and non-government
6 categories for safety - ✔✔transportation
,contact with objects
violent acts
harmful substances
fires and explosions
falls
absolute liability - ✔✔the company can be blamed for the
defectiveness of the product even if it was scientifically
proven to be able at the time and manufacture of the sale
ad creep or ambient advertising - ✔✔ads showing up in places
they shouldnt be or that are unexpected
advertising to children and examples and video - ✔✔intent to
buy (8-12) when they start to realize.. younger children have
no idea na dtake everything the ads say as fact
ethics of advertising to children video talked about how 50
million of consumer spending is inflenced by children and food
products are an issue and there are little policies and research
ex- mobile phone industry and victorias secret and young
woman
, against CSR - ✔✔most dont actually argue against CSR just
against their motives for doing it
businesses are not equipped- they do not have necessary
social skills to make decisions
dilutes business purposes- if they pursue CSR too vigorously
they would loose original business purpose
too much power already invested in big companies
global competitiveness- the increasing cost to make
environmentally sustainable products will put us out of
competition with the rest of the world
alternative dispute resolution
4 ways - ✔✔ombudsman
peer review panel
open door policy
arbitrary meditation
alternative dispute resolution - ✔✔refers to eays of resolving
disputes that avoid ligitation
amazon and apple
