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Yvette has been put in charge of identifying and managing the
foreign competition and other large issues that might affect the
institutional success of
her PR firm's number one client, Gillette. What function is she
performing in doing so? - ANSWER-risk management
When Juan and Miguela are assigned to handle all publicity and
media relations
for their PR firm's new client, they can expect to be doing
which of the
following? - ANSWER-gaining press coverage through news
releases and press
conferences
The different audiences that PR practitioners communicate
with as part of their
daily work are known as _______. -
ANSWER-publics
Which model of public relations is most often seen in
newspapers, magazines,
, radio, and TV? - ANSWER-the public
information model
What might Bernays and Fleischman do if, after testing their
methods to influence public opinion, they realized they did not
work? - ANSWER-They'd tinker with their message or methods
and test it again
The two-way asymmetric model of public relations is most often
associated with
P.T. Barnum. T/F -
ANSWER-false
The Bridgestone/Firestone and Ford Motors fiasco became
very important for the field of public relations because it
________. - ANSWER-showed how corporate public relations
could keep a dangerous product from being recalled
One of the main ethical dilemmas facing public relations
practitioners is _________. - ANSWER-the tension between
serving the public versus serving a certain corporation or
organization
When PR firms do not perform the essential research required
for a successful
campaign, what is most often their justification for not doing
so? - ANSWER-a