Marketing 201 (Swenson @ BYU) - FINAL
EXAM with correct answers 2025/2026
Chapter 1 - correct answersMarketing Strategy
What is marketing? - correct answersThe exchange that creates and delivers value for customers
at a profit
Star (BCG Matrix) - correct answersHigh growth and high market share
Cash Cows (BCG Matrix) - correct answersHigh market share but low growth
Question Mark (BCG Matrix) - correct answersLow market share but high growth
Dog (BCG Matrix) - correct answersLow market share and low growth
Market Penetration - correct answersSelling more of the existing products in existing markets
Product Development - correct answersIntroducing new products to existing markets
Market Development - correct answersIntroducing existing products to new markets
Diversification - correct answersIntroducing new products to new markets
,Product Orientation - correct answersA belief that supply generates demand. The sole focus is
on the product
Sales Orientation - correct answersA belief that marketing's purpose is to sell products. Uses
aggressive sales techniques
Market Orientation - correct answersThe belief that products should focus on satisfying
customer needs at a profit
Societal Orientation - correct answersThe belief that products should provide value to both the
customer as well as to society as a whole. Concerned about the enviroment
Path to Profitability - correct answers
Marketing Mix - correct answersProduct, Price, Place, Promotion
Chapter 2 - correct answersThe Marketing Environment
External Enviroment - correct answersSocial forces, Economic forces, Technological forces,
Competitive forces, Regulatory forces
Social Forces - correct answersCulture and demographics
Baby Boomers - correct answersage 54 - 72
Gen X - correct answersage 38 - 53
Millennials (Gen Y) - correct answersage 22 - 37
, Gen Z - correct answersage 16 - 21
Economic Forces - correct answersGross, disposable, and discretionary income
Technological Forces - correct answersNew science and research
Competitive Forces - correct answersAttractiveness of the industry
Competitive Rivalry - correct answersReactions taken by competitors
Power of Suppliers - correct answersPowerful suppliers can drive down profits by charging high
prices and/or reducing product quality
Power of Buyers - correct answersCustomers can demand lower prices or increased quality
Threat of Entrants - correct answersNew entrants can shake up an industry and cause increased
competition as they seek to take market share from existing companies
Threat of Substitues - correct answersSubstitute products can replace existing products by
performing a similar function
Regulatory Forces - correct answersChanges in laws and trade regulations
Strengthes (SWOT) - correct answersEssential competencies of the firm [internal]
Opportunities (SWOT) - correct answersFavorable market conditions [external]
EXAM with correct answers 2025/2026
Chapter 1 - correct answersMarketing Strategy
What is marketing? - correct answersThe exchange that creates and delivers value for customers
at a profit
Star (BCG Matrix) - correct answersHigh growth and high market share
Cash Cows (BCG Matrix) - correct answersHigh market share but low growth
Question Mark (BCG Matrix) - correct answersLow market share but high growth
Dog (BCG Matrix) - correct answersLow market share and low growth
Market Penetration - correct answersSelling more of the existing products in existing markets
Product Development - correct answersIntroducing new products to existing markets
Market Development - correct answersIntroducing existing products to new markets
Diversification - correct answersIntroducing new products to new markets
,Product Orientation - correct answersA belief that supply generates demand. The sole focus is
on the product
Sales Orientation - correct answersA belief that marketing's purpose is to sell products. Uses
aggressive sales techniques
Market Orientation - correct answersThe belief that products should focus on satisfying
customer needs at a profit
Societal Orientation - correct answersThe belief that products should provide value to both the
customer as well as to society as a whole. Concerned about the enviroment
Path to Profitability - correct answers
Marketing Mix - correct answersProduct, Price, Place, Promotion
Chapter 2 - correct answersThe Marketing Environment
External Enviroment - correct answersSocial forces, Economic forces, Technological forces,
Competitive forces, Regulatory forces
Social Forces - correct answersCulture and demographics
Baby Boomers - correct answersage 54 - 72
Gen X - correct answersage 38 - 53
Millennials (Gen Y) - correct answersage 22 - 37
, Gen Z - correct answersage 16 - 21
Economic Forces - correct answersGross, disposable, and discretionary income
Technological Forces - correct answersNew science and research
Competitive Forces - correct answersAttractiveness of the industry
Competitive Rivalry - correct answersReactions taken by competitors
Power of Suppliers - correct answersPowerful suppliers can drive down profits by charging high
prices and/or reducing product quality
Power of Buyers - correct answersCustomers can demand lower prices or increased quality
Threat of Entrants - correct answersNew entrants can shake up an industry and cause increased
competition as they seek to take market share from existing companies
Threat of Substitues - correct answersSubstitute products can replace existing products by
performing a similar function
Regulatory Forces - correct answersChanges in laws and trade regulations
Strengthes (SWOT) - correct answersEssential competencies of the firm [internal]
Opportunities (SWOT) - correct answersFavorable market conditions [external]
