TCU - Marketing Management - Hall Exam 1 Questions and Answers 100% Pass

TCU - Marketing Management - Hall Exam
1 Questions and Answers 100% Pass


Marketing -

CORRECT ANSWER: The activity, set of institutions, and processes

for creating, communicating, delivering, and exchanging offerings that

have value for customers, clients, partners, and society at large.




QUESTION: Exchange -

CORRECT ANSWER: People giving up something in order to receive

something else they would rather have




QUESTION: Production Orientation -

CORRECT ANSWER: A philosophy that focuses on internal

capabilities of the firm rather than on the desires and needs of the

marketplace

,QUESTION: Sales Orientation -

CORRECT ANSWER: The belief that people will buy more goods and

services if aggressive sales techniques are used and that high sales result

in high profits




QUESTION: Marketing Concept -

CORRECT ANSWER: The idea that the social and economic

justification for an organization's existence is the satisfaction of

customer wants and needs while meeting organizational objectives




QUESTION: Societal Marketing Orientation -

CORRECT ANSWER: The idea that an organization exists not only to

satisfy customer wants and needs and to meet organizational objectives

but also to preserve or enhance individuals' and society's long-term best

interests.

,QUESTION: Customer Value -

CORRECT ANSWER: The relationship between benefits and the

sacrifice necessary to obtain those benefits




QUESTION: Customer Satisfaction -

CORRECT ANSWER: Customers' evaluation of a good or service in

terms of whether it has met their needs and expectations




QUESTION: Relationship Marketing -

CORRECT ANSWER: A strategy that focuses on keeping and

improving relationships with current customers




QUESTION: Empowerment -

CORRECT ANSWER: Delegation of authority to solve customers'

problems quickly - usually by the first person the customer notifies

regarding a problem

, QUESTION: Teamwork -

CORRECT ANSWER: Collaborative efforts of people to accomplish

common objectives




QUESTION: Customer Relationship Management -

CORRECT ANSWER: A company wide business strategy designed to

optimize profitability, revenue, and customer satisfaction by focusing on

highly defined and precise customer groups




QUESTION: On Demand Marketing -

CORRECT ANSWER: Delivering relevant exercises, integrated across

both physical and virtual environments, throughout the consumer's

decision and buying process




QUESTION: Strategic Planning -