Marketing (TCU Yale) Exam 1 Questions and Answers 100% Pass

Marketing (TCU Yale) Exam 1 Questions
and Answers 100% Pass


Marketing -

CORRECT ANSWER: The activity, set of institutions, and processes

for creating, communicating, delivering, and exchanging offerings that

have value for customers, clients, partners, and society at large




QUESTION: Exchange -

CORRECT ANSWER: People giving up something in order to receive

something else they would rather have




QUESTION: Product Orientation -

CORRECT ANSWER: A philosophy that focuses on the internal

capabilities of the firm rather than on the desires and needs of a

marketplace

,QUESTION: Sales Orientation -

CORRECT ANSWER: The belief that people will buy more goods and

services if aggressive sales techniques are used and that high sales result

in high profits




QUESTION: Marketing Concept -

CORRECT ANSWER: The idea that the social and economic

justification for an organization's existence is the satisfaction of

customer wants and needs while meeting organizational objectives




QUESTION: Market Orientation -

CORRECT ANSWER: A philosophy that assumes that a sale does not

depend on an aggressive sales force but rather on a customer's decision

to purchase a product; it is synonymous with the marketing concept




QUESTION: Societal Marketing Orientation -

, CORRECT ANSWER: The idea that an organization exists not only to

satisfy customer wants and needs and to meet organizational objectives,

but also to preserve or enhance individuals' and society's long-term best

investments




QUESTION: Customer Value -

CORRECT ANSWER: The relationship between benefits and the

sacrifices necessary to obtain those benefits




QUESTION: Customer Satisfaction -

CORRECT ANSWER: Customers' evaluation of a good or service in

terms of whether it has met their needs and expectations




QUESTION: Relationship Marketing -

CORRECT ANSWER: A strategy that focuses on keeping and

improving relationships with current customers