WGU D077 Concepts in Marketing, Sales, and Customer
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Questions And Verified Answers |100% Correct Answers
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Which stage of the consumer decision-making process is the
marketer seeking
to
achieve?
Integrative - ANSWER-Individuals A and B are negotiating
Individual A's pay package with multiple forms of pay and
benefits to be discussed and agreed upon by both. While the
goals are not compatible, Individuals A and B will have a long
relationship as boss and worker which must be taken into
account during their negotiation.
Which approach to negotiation should these two individuals
adopt?
Modified rebuy - ANSWER-A sales representative calls on a
company and is told, "We will order the same product and
quantity that we ordered last month, but please have the
,product delivered to our western plant instead of our eastern
plant."
Which type of Business to Business (B2B) buying situation is
this?
4 P's: product, price, promotion, and place. - ANSWER-
What are the
controllable elements in the marketing
environment?
Marketing decisions are influenced by not only the competition,
but also the political and legal, economic, sociocultural,
technological, and environmental
elements in the environment. - ANSWER-What are the
uncontrollable elements
in the marketing
environment?
The steps involve the mission statement, situational analysis,
objectives, strategy development, and monitoring and control. -
ANSWER-What are the steps in the marketing planning
process?
SWOT analysis looks at an organization's strengths and
weaknesses alongside the opportunities and threats in the
business environment. - ANSWER-What is SWOT used for?
,The BCG matrix helps identify where an organization should
invest in marketing
to be profitable - ANSWER-What is BCG
used for?
Porter's Five Forces model addresses the competitive
landscape in the market and the potential for profitability. -
ANSWER-What is Porter's Five Forces model used for?
Marketing is a set of activities related to creating,
communicating, delivering, and exchanging offerings that have
value for others. In business, the function of marketing is to
bring value to customers, whom the business seeks to identify,
satisfy, and retain. Marketing is finding out the needs and
wants of potential buyers (whether organizations or
consumers) and then providing goods and services that meet
or exceed the expectations of those buyers. – ANSWER-Define
marketing
Sales incorporates actually selling the company's products or
service to its customers, while marketing is the process of
communicating the value of a product or service to customers
so that the product or service sells. Sales includes the actual
sale of the company's product, however marketing often works
to help customers make their actual decision to purchase by
communicating value. - ANSWER-What is the difference
between sales and marketing?
, good - tangible, service -
intangible Baking soda,
toothpaste, phone - goods
pedicure - service - ANSWER-What is the difference between a
good and a service? Identify if the product is a good or service-
Arms and Hammer Baking soda, iPhone, Crest Toothpaste,
Pedicure
The marketing mix represents the controllable elements in the
marketing environment. It includes product, price, promotion,
and place. – ANSWER-Identify the four elements in the
Marketing mix
-Introductory: Low sales, Little or no profit, Often little to no
competition -Growth: Increasing sales, Rapidly increasing
profit, Market has accepted the product and competitors begin
to enter the market
-Maturity: High sales, High then declining profit, High level of
competition, may be difficult for original company to compete
-Decline: Declining sales, Declining profit, Competitive
pressure remains high and demand falls - ANSWER-What is
Product life cycle stage? Identify at least two main features in
each of the life cycle stages.
product mix - all of a company's product lines product width -
the number of different product lines product lines - series of
products a company offers product depth - adding to the sub-
products or versions in a product line - ANSWER-What is
product mix, product lines, product width, and product depth?
Contact Exam 2025/2026 Actual Complete Real Exam
Questions And Verified Answers |100% Correct Answers
| Graded A+ Guaranteed Success!! Newest Exam | Just
Released!!
Which stage of the consumer decision-making process is the
marketer seeking
to
achieve?
Integrative - ANSWER-Individuals A and B are negotiating
Individual A's pay package with multiple forms of pay and
benefits to be discussed and agreed upon by both. While the
goals are not compatible, Individuals A and B will have a long
relationship as boss and worker which must be taken into
account during their negotiation.
Which approach to negotiation should these two individuals
adopt?
Modified rebuy - ANSWER-A sales representative calls on a
company and is told, "We will order the same product and
quantity that we ordered last month, but please have the
,product delivered to our western plant instead of our eastern
plant."
Which type of Business to Business (B2B) buying situation is
this?
4 P's: product, price, promotion, and place. - ANSWER-
What are the
controllable elements in the marketing
environment?
Marketing decisions are influenced by not only the competition,
but also the political and legal, economic, sociocultural,
technological, and environmental
elements in the environment. - ANSWER-What are the
uncontrollable elements
in the marketing
environment?
The steps involve the mission statement, situational analysis,
objectives, strategy development, and monitoring and control. -
ANSWER-What are the steps in the marketing planning
process?
SWOT analysis looks at an organization's strengths and
weaknesses alongside the opportunities and threats in the
business environment. - ANSWER-What is SWOT used for?
,The BCG matrix helps identify where an organization should
invest in marketing
to be profitable - ANSWER-What is BCG
used for?
Porter's Five Forces model addresses the competitive
landscape in the market and the potential for profitability. -
ANSWER-What is Porter's Five Forces model used for?
Marketing is a set of activities related to creating,
communicating, delivering, and exchanging offerings that have
value for others. In business, the function of marketing is to
bring value to customers, whom the business seeks to identify,
satisfy, and retain. Marketing is finding out the needs and
wants of potential buyers (whether organizations or
consumers) and then providing goods and services that meet
or exceed the expectations of those buyers. – ANSWER-Define
marketing
Sales incorporates actually selling the company's products or
service to its customers, while marketing is the process of
communicating the value of a product or service to customers
so that the product or service sells. Sales includes the actual
sale of the company's product, however marketing often works
to help customers make their actual decision to purchase by
communicating value. - ANSWER-What is the difference
between sales and marketing?
, good - tangible, service -
intangible Baking soda,
toothpaste, phone - goods
pedicure - service - ANSWER-What is the difference between a
good and a service? Identify if the product is a good or service-
Arms and Hammer Baking soda, iPhone, Crest Toothpaste,
Pedicure
The marketing mix represents the controllable elements in the
marketing environment. It includes product, price, promotion,
and place. – ANSWER-Identify the four elements in the
Marketing mix
-Introductory: Low sales, Little or no profit, Often little to no
competition -Growth: Increasing sales, Rapidly increasing
profit, Market has accepted the product and competitors begin
to enter the market
-Maturity: High sales, High then declining profit, High level of
competition, may be difficult for original company to compete
-Decline: Declining sales, Declining profit, Competitive
pressure remains high and demand falls - ANSWER-What is
Product life cycle stage? Identify at least two main features in
each of the life cycle stages.
product mix - all of a company's product lines product width -
the number of different product lines product lines - series of
products a company offers product depth - adding to the sub-
products or versions in a product line - ANSWER-What is
product mix, product lines, product width, and product depth?
