MKTG 2150 Midterm Exam Questions AND Correct Answers
4 V's of Big Data - ✔✔Volume, Velocity, Variety, Veracity
actual product - ✔✔the physical attributes of a product
including the brand name, features/design, quality level, and
packaging
Advertising Standards Canada (Ad Standards) - ✔✔regulating
standards of professional practice in the advertising industry.
Analytics - ✔✔refers to the process of taking metrics data and
applying smart thinking and technology to gain actionable
insights that can help make better business decisions. can
help segment customers, plan and forecast, manage risk, and
take corrective action.
antecedent states - ✔✔if people have cash on hand, or they
feel fatigued or ill Individuals' moods can impact their decision
making.
augmented product - ✔✔supporting features such as a
warranty, credit, delivery, installation, and repair service after
the sale
,behaviouristics - ✔✔How and why consumers buy and use a
product, including the desired product benefits, how
frequently they buy, where they buy, and whether consumers
are brand loyal in their purchase behaviour.
big data - ✔✔Massive amounts of data from traditional and
online sources that are used for ongoing analysis.
Brand Development Index (BDI) - ✔✔An index that shows
how well a brand's sales are developed in a region relative to
the region's population size.
brand equity - ✔✔The value of a brand that results from the
favourable exposure, interactions, associations, and
experiences that consumers have with a brand over time.
brand extension - ✔✔When new goods or services are
introduced under an existing flagship brand name. example:
nike
,brand image - ✔✔designs clearly reflect a product's
positioning, its brand equity, and its image, which have all
been nurtured over time.
brand loyalty - ✔✔favourable attitudes that a consumer has
over time toward a brand that result in varying levels of
purchase insistence and commitment to the brand.
brand personality - ✔✔A set of human characteristics
associated with a brand. example: pepsi young and lively, dr
pepper unique and non-conformist
business market - ✔✔Products that are purchased either to
run a business or to be used as a component in another
product or service.
business products - ✔✔Products that are purchased either to
run a business or to be used as a component in another
product or service.
Canada's anti-spam legislation (CASL) - ✔✔protect consumers
and businesses from unwanted commercial electronic
messages
, Canadian Marketing Association (CMA) - ✔✔is the
professional body for the marketing industry, and it's
guidelines, codes of ethics, and educational programs help
shape marketing in Canada.
Canadian Radio-television and Telecommunications
Commission (CRTC) - ✔✔government agency that sets
guidelines and enforces a clear set of regulations on Canadian
businesses.
Canadian Wireless Telecommunications Association (CWTA) -
✔✔deals with the government on issues related to cellular
phones, personal communication devices, text messaging, and
wireless and mobile satellite carriers, and represents
companies working in that space.
Causal Research - ✔✔Research designed to identify cause-
and-effect relationships among variables.
communication - ✔✔communicate detailed product
information, offers, directions on usage, nutritional content,
4 V's of Big Data - ✔✔Volume, Velocity, Variety, Veracity
actual product - ✔✔the physical attributes of a product
including the brand name, features/design, quality level, and
packaging
Advertising Standards Canada (Ad Standards) - ✔✔regulating
standards of professional practice in the advertising industry.
Analytics - ✔✔refers to the process of taking metrics data and
applying smart thinking and technology to gain actionable
insights that can help make better business decisions. can
help segment customers, plan and forecast, manage risk, and
take corrective action.
antecedent states - ✔✔if people have cash on hand, or they
feel fatigued or ill Individuals' moods can impact their decision
making.
augmented product - ✔✔supporting features such as a
warranty, credit, delivery, installation, and repair service after
the sale
,behaviouristics - ✔✔How and why consumers buy and use a
product, including the desired product benefits, how
frequently they buy, where they buy, and whether consumers
are brand loyal in their purchase behaviour.
big data - ✔✔Massive amounts of data from traditional and
online sources that are used for ongoing analysis.
Brand Development Index (BDI) - ✔✔An index that shows
how well a brand's sales are developed in a region relative to
the region's population size.
brand equity - ✔✔The value of a brand that results from the
favourable exposure, interactions, associations, and
experiences that consumers have with a brand over time.
brand extension - ✔✔When new goods or services are
introduced under an existing flagship brand name. example:
nike
,brand image - ✔✔designs clearly reflect a product's
positioning, its brand equity, and its image, which have all
been nurtured over time.
brand loyalty - ✔✔favourable attitudes that a consumer has
over time toward a brand that result in varying levels of
purchase insistence and commitment to the brand.
brand personality - ✔✔A set of human characteristics
associated with a brand. example: pepsi young and lively, dr
pepper unique and non-conformist
business market - ✔✔Products that are purchased either to
run a business or to be used as a component in another
product or service.
business products - ✔✔Products that are purchased either to
run a business or to be used as a component in another
product or service.
Canada's anti-spam legislation (CASL) - ✔✔protect consumers
and businesses from unwanted commercial electronic
messages
, Canadian Marketing Association (CMA) - ✔✔is the
professional body for the marketing industry, and it's
guidelines, codes of ethics, and educational programs help
shape marketing in Canada.
Canadian Radio-television and Telecommunications
Commission (CRTC) - ✔✔government agency that sets
guidelines and enforces a clear set of regulations on Canadian
businesses.
Canadian Wireless Telecommunications Association (CWTA) -
✔✔deals with the government on issues related to cellular
phones, personal communication devices, text messaging, and
wireless and mobile satellite carriers, and represents
companies working in that space.
Causal Research - ✔✔Research designed to identify cause-
and-effect relationships among variables.
communication - ✔✔communicate detailed product
information, offers, directions on usage, nutritional content,
