MKTG 361 Exam 2 questions Exam Questions AND Correct
Answers
A big box store buys 100 atomic clocks that cost them $5 each.
Some clocks were larger than the others. The larger clocks
were priced higher than the smaller. Why?
A. supply and demand detach it
B. this is a typical price lining strategy where larger items may
be set higher due to consumer demand
C. elasticity
D. economies of scales - ✔✔B
Companies often express their financial goals using ROI. What
does ROI stand for?
A. radio on the internet
B. return on investment
C. risk orientation initiative
D. revenue organization incentive - ✔✔B
Four main branding strategies are 1. multiproduct branding 2.
multibranding 3. private branding and _____?
,A. permanent branding?
B. synergistic branding
C. mixed branding
D. co-branding - ✔✔C
HP Inc cameras used to be very popular, but recent sales have
been declining steadily. Managers would do which of the
following before declaring it a "dog":
A. update the flavor of the cereal by making it slightly sweeter
B. increase the amount spent on advertising and sales
promotion
C. do marketing research to identify what needs were not
being satisfied
D. hire additional salespeople who were younger and more
assertive - ✔✔C
In last craft show, Tyra made $1000 sales. This craft show, she
estimates that she could only make as much as half of the last
show due to different location and weather condition. This is
an example of
,A. a direct forecast
B. a lost-horse forecast
C. a lost-cause forecast
D. a stepwise forecast
E. an incremental forecast - ✔✔B
In order to show the benefits of an intangible service,
marketing executives attempt to make customers realize
tangible benefits by helping customers _____?
A. divide and conquer
B. stop, collaborate and listen
C. asses and compare
D. learn the brand - ✔✔C
Information found in the Nielson Television Index Ranking
Report published by Nielson to plan television advertising
schedules for its client is ______ data
A. neuromarketing
, B. primary
C. internal secondary
D. observational
E. external secondary - ✔✔E
Managers for grocery stores usually collect _____ data about
their stores by hiring mystery shoppers who would pose as
customers to buy something but their primary purpose is to
collect information about the staff
A. secondary
B. developmental
C. observational
D. questionnaire - ✔✔C
Name the 3 most important aspects of the product life cycle?
A. leadership, organization, funding
B. length, size, and product selection
C. funding, market conditions, competitors
Answers
A big box store buys 100 atomic clocks that cost them $5 each.
Some clocks were larger than the others. The larger clocks
were priced higher than the smaller. Why?
A. supply and demand detach it
B. this is a typical price lining strategy where larger items may
be set higher due to consumer demand
C. elasticity
D. economies of scales - ✔✔B
Companies often express their financial goals using ROI. What
does ROI stand for?
A. radio on the internet
B. return on investment
C. risk orientation initiative
D. revenue organization incentive - ✔✔B
Four main branding strategies are 1. multiproduct branding 2.
multibranding 3. private branding and _____?
,A. permanent branding?
B. synergistic branding
C. mixed branding
D. co-branding - ✔✔C
HP Inc cameras used to be very popular, but recent sales have
been declining steadily. Managers would do which of the
following before declaring it a "dog":
A. update the flavor of the cereal by making it slightly sweeter
B. increase the amount spent on advertising and sales
promotion
C. do marketing research to identify what needs were not
being satisfied
D. hire additional salespeople who were younger and more
assertive - ✔✔C
In last craft show, Tyra made $1000 sales. This craft show, she
estimates that she could only make as much as half of the last
show due to different location and weather condition. This is
an example of
,A. a direct forecast
B. a lost-horse forecast
C. a lost-cause forecast
D. a stepwise forecast
E. an incremental forecast - ✔✔B
In order to show the benefits of an intangible service,
marketing executives attempt to make customers realize
tangible benefits by helping customers _____?
A. divide and conquer
B. stop, collaborate and listen
C. asses and compare
D. learn the brand - ✔✔C
Information found in the Nielson Television Index Ranking
Report published by Nielson to plan television advertising
schedules for its client is ______ data
A. neuromarketing
, B. primary
C. internal secondary
D. observational
E. external secondary - ✔✔E
Managers for grocery stores usually collect _____ data about
their stores by hiring mystery shoppers who would pose as
customers to buy something but their primary purpose is to
collect information about the staff
A. secondary
B. developmental
C. observational
D. questionnaire - ✔✔C
Name the 3 most important aspects of the product life cycle?
A. leadership, organization, funding
B. length, size, and product selection
C. funding, market conditions, competitors
